Marketing Day: Fandango movie suggestions via Messenger, Facebook ad news& more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Anatomy of a Google search listing
Sep 21, 2017 by Stephan Spencer
Thereas no perfect technique to snagging the top overall search outcome for every relevant query, but columnist Stephan Spencer believes that understanding each element of Googleas search listings can give you the best opportunity for success.
Sep 21, 2017 by Stephan Spencer
Thereas no perfect method to snagging the top overall search outcome for every relevant query, but columnist Stephan Spencer is therefore of the opinion that understanding each element of Googleas search listings can give you the best opportunity for success. 3 reasons SEO is the account-based marketeras secret weapon
Sep 21, 2017 by Nate Dame
A lot of B2B brands are detecting the powerful influence of account-based marketing( ABM) strategies, but is it enough? Columnist Nate Dame outlines why ABM needs SEO, and how theyare better together.
Sep 21, 2017 by Nate Dame
A lot of B2B brands are discovering the powerful influence of account-based marketing( ABM) strategies, but is it enough? Columnist Nate Dame outlines why ABM requires SEO, and how theyare better together. Messengeras M deputy will indicate buying movie tickets through Fandango, sharing GIFs
Sep 21, 2017 by Tim Peterson
M will use Fandangoas Chat Extension so that people can pull up a list of showtimes from Fandangoas site when planning an outing with friends.
Sep 21, 2017 by Tim Peterson
M will use Fandangoas Chat Extension so that people can pull up a list of showtimes from Fandangoas site when planning an outing with friends. Display advertising: 3 opportunities to improve your campaign targeting
Sep 21, 2017 by Jacob Baadsgaard
Are your showing ads in need of some help? Columnist Jacob Baadsgaard shares three ways to use your data to optimize your display targeting strategy.
Sep 21, 2017 by Jacob Baadsgaard
Are your display ads in need of some assistance? Columnist Jacob Baadsgaard shares three ways to use your data to optimize your display targeting strategy. Want to win more marketings this vacation season? Donat bet the farm on digital
Sep 21, 2017 by Lewis Gersh
When it comes to holiday retail marketing, digital isnat the be-all and end-all. Columnist Lewis Gersh says marketers need to use intent data to reaching customers at home in ways that go beyond digital.
Sep 21, 2017 by Lewis Gersh
When it comes to holiday retail marketing, digital isnat the be-all and end-all. Columnist Lewis Gersh says marketers need to use intent data to reaching consumers at home in ways that go beyond digital. Facebook will target ads to people based on store visits, offline buys, calls to industries
Sep 21, 2017 by Tim Peterson
Facebook is employing its online-to-offline ad measuring tools for offline-to-online ad targeting.
Sep 21, 2017 by Tim Peterson
Facebook is using its online-to-offline ad measurement tools for offline-to-online ad targeting. Pinterestas interest-based ad-targeting alternatives swell to more than 5,000
Sep 21, 2017 by Tim Peterson
Pinterestas expanded targeting alternatives are supplied by its Taste Graph that has indexed more than 100 billion pins.
Sep 21, 2017 by Tim Peterson
Pinterestas expanded targeting alternatives are supplied by its Taste Graph that has indexed more than 100 billion pins. Lytics becomes first customer data platform to add campaign coordination
Sep 21, 2017 by Barry Levine
With its new Orchestrate dashboard, marketers can control external campaign tools that are centered around Lyticsas customer data.
Sep 21, 2017 by Barry Levine
With its new Orchestrate dashboard, marketers can control external campaign tools that are centered around Lyticsas customer data. Facebook will add amore human reviewa of ad-targeting options
Sep 20, 2017 by Tim Peterson
After a manual review, Facebook has reinstated approximately 5,000 ad-targeting terms that were disabled last week. Adobe Integrates Analytics And Audience Manager To Connect Marketing To Media, AdExchanger Larry Ellison Says Oracle Can Beat Amazon at Its Own Game, CMS Wire Russian-Bought Ads on Facebook Spur Lawmakers to Call for Tighter Rules, Wall Street Journal 6 B2B Content Marketing Mistakes That Inhibit Success, KoMarketing Why You Should Be Using Your Content to Construct Social Proof, Convince and Convert E-commerce is being fueled by these key tech trends, Retail Dive From Shopping Cart to Ecommerce Platform and Back Again ?, Practical Ecommerce Holiday Retail Marketings Expected to Reach $1.5 Trillion, Multichannel Merchant 11 Automated Emails You Should Be Sending with Your Engagement Platform, Marketo Our retail integrations turn your first-time purchasers into loyal clients, My Emma The State of Email Marketing Personalization in 2017: Your Email Personalization Questions Answered, Movable Ink Blog Act-On Releases 2017 CMO Index; New Profiles Emerge, Act-On Google and Facebook Tighten Grip on US Digital Ad Market, eMarketer Podcasts: Your Next Great Marketing Channel, Or Just a Fad ?, Kiss Metrics Centro Integrates with Sharethrough to Power In-Feed Native Ads on the Open Web- Digital Advertising Planning and Buying, Centro Seismic Announces Improvement to its Partner Edge Program, Seismic ViralGains Attracts $13.5 Million Series B to Accelerate Growth of Industry’s Only Ad Journey Platform, Market Wired Free Cloud-Native Tools Are Changing the Industry, CMS Wire I’ve joined HubSpot as VP platform ecosystem, and this is why, Chief Marketing Technologist MarTechExec Compiles Comprehensive Report on the Impact of AI on Modern Marketing, MarTechExec 5 Way To Boost Conversions Using Web Push Notifications, Search Engine People Study: Mobile ad effectiveness increases 30% from previous year, Mobile Marketer 5 Strategy That Will Really Grow Your Instagram Audience, Search Engine Journal Facebook on Local News Partnerships:” We’re Just Getting Started “~ ATAGEND, Street Fight Female Influencers Sidestep Snapchat, eMarketer

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