Marketing Day: Facebook’s dynamic ads, mobile attribution& Snapchat’s Advanced Mode

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Technology( Marketing+ Operations)= Time to regroup the marketing department ?~ ATAGEND
Aug 7, 2017 by Scott Brinker
If youave run in marketing for longer than six months, opportunities are youave seen how technology changes the style we do things. And at an increasingly rapid pace. Iam not talking about updates to social media feed algorithms, or new search ad alternatives, or the improvements in email automation.
Aug 7, 2017 by Scott Brinker
If youave run in marketing for longer than six months, chances are youave seen how technology changes the route we do things. And at an increasingly rapid pace. Iam not talking about updates to social media feed algorithms, or new search advertising alternatives, or the improvements in email automation.
The 4 Ps of SEO& digital marketing
Aug 7, 2017 by Marcus Miller
Great SEO does not exist in a bubble, but is part of a broader marketing framework. Columnist Marcus Miller explains how an awareness and understanding of this framework can improve SEO performance.
Aug 7, 2017 by Marcus Miller
Great SEO does not exist in a bubble, but is part of a broader marketing framework. Columnist Marcus Miller explains how an awareness and understanding of this framework can improve SEO performance. How to effectively segment accounts with multiple locations
Aug 7, 2017 by Matt Umbro
Whatas the best account structure for multilocation business advertisers? Columnist Matt Umbro shares some setups that allow you to easily view performance by location for efficient management and reporting.
Aug 7, 2017 by Matt Umbro
Whatas the best account structure for multilocation business advertisers? Columnist Matt Umbro shares some setups that allow you to easily view performance by locating for efficient management and reporting. Affiliate is more than a platform
Aug 7, 2017 by Adam Weiss
Columnist Adam Weiss tells an affiliate program should be more than merely the platform behind it. You need to have a solid team that has access to scalable technology and data that can deliver cross-channel insights.
Aug 7, 2017 by Adam Weiss
Columnist Adam Weiss tells an affiliate program should be more than only the platform behind it. You need to have a solid squad that has access to scalable technology and data that can deliver cross-channel insights. Facebook extends dynamic ad retargeting to real estate listings
Aug 7, 2017 by Tim Peterson
Facebookas Dynamic Ads for Real estate can promote a homeas price, availability and bedroom count to people who had browsed a realtoras site or app.
Aug 7, 2017 by Tim Peterson
Facebookas Dynamic Ads for Real estate can promote a homeas price, availability and bedroom count to people who had browsed a realtoras site or app. Adbrain ups the bet on cross-device identity
Aug 7, 2017 by Barry Levine
By letting its machine learning define its own models, the firm tells it is the first to determine such dimensions as which devices are shared.
Aug 7, 2017 by Barry Levine
By letting its machine learning define its own models, the firm says it is the first to determine such dimensions as which devices are shared. Whatas next( and now) for mobile attribution
Aug 7, 2017 by Shani Rosenfelder
Contributor Shani Rosenfelder takes a look at how mobile attribution is evolving and the trends and best practises that will shape it moving forward.
Aug 7, 2017 by Shani Rosenfelder
Contributor Shani Rosenfelder takes a look at how mobile attribution is evolving and the trends and best practices that will shape it going forward. Snapchat launches Advanced Mode for its self-serve Ads Manager
Aug 7, 2017 by Greg Finn
Similar to Facebookas Power Editor, Snapchat has added powerful new ad capability to Ad Manager. How to Get Started With Facebook Analytics, Social Media Examiner The Art of Storytelling Meet the Science of Data Analysis, eMarketer Amazon owns a whole collection of secret brands, Quartz Google on Anti-Diversity Manifesto: Employees Must’ Feel Safe Sharing Their Opinions ‘, Motherboard Inside Mozilla: Firefox fightings back, CNET 3 Content Things to Do for Employee Brand Ambassadors, Content Marketing Institute Comedy Pro Reveals How to Bring Funny to Content, Content Marketing Institute What Types of Marketing Content Influence B2B Purchasing, MarketingProfs 10 Great Ecommerce Ideas for August 2017, Practical Ecommerce Product Information Management( PIM) for Ecommerce, Shopify Plus The state of luxury e-commerce in China, Digiday Get Started With Email Marketing: 10 Things You Need to Do First, Constant Contact Blog How to use email marketing to sell tickets, Emma Email Marketing Blog The Five Principles Of Modern Marketing, AdExchanger The Key to Taking Marketing Risks Without Being Too Risky, MarketingProfs Where to Find the Next Great Addition to Your Marketing Team, Convince and Convert Taptica Acquires Tremor Video’s Demand-Side Platform for $50 Million, Market Wired The Grand View of Martech: A Martech Manifesto, chiefmartec.com This online retailer uses AI for product categorisation- here’s how, Econsultancy 5 Ways Retail Brands Are Use Mobile Tech to Assist In-Store Shoppers, Street Fight Here Is Why Mobile Web Speed Is Critical For Your Marketing ROI, MarTech Advisor YouTube adds mobile chat, because Google doesn’t have enough messaging apps, VentureBeat A Comprehensive Snapchat Ad Targeting Guide, MarketingProfs Facebook Stories Improvements: Public and Desktop, Social Media Examiner Measuring your Christmas Campaign with Facebook Director of Marketing Science Kathy Dykeman, Facebook for Business

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