Marketing Day: Facebook exams Bonfire video app, a personalization road map& more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Fake news! How to recognize bad advice in link house and SEO
Sep 13, 2017 by Julie Joyce
Overloaded with content? Julie Joyce explains why itas essential for SEOs and connection builders to learn how to wade through a sea of potential misinformation.
Sep 13, 2017 by Julie Joyce
Overloaded with content? Julie Joyce explains why itas essential for SEOs and link builders to learn how to wade through a sea of possibilities misinformation. How retailers can set Amazon to work for them
Sep 13, 2017 by Adam Dorfman
Many brick-and-mortar business have come to opinion Amazon as a threat to their bottom line, but columnist Adam Dorfman illustrates how smart business owners are employing Amazon to their advantage.
Sep 13, 2017 by Adam Dorfman
Many brick-and-mortar business have come to position Amazon as a threat to their bottom line, but columnist Adam Dorfman illustrates how smart business owners are using Amazon to their advantage. Facebook exams group video chat app called Bonfire
Sep 13, 2017 by Tim Peterson
Facebookas Messenger added group video calling last year, imploring the question of why the company needs another stab at the market.
Sep 13, 2017 by Tim Peterson
Facebookas Messenger added group video calling last year, imploring the question of why the company needs another stab at the market. A marketing road map for personalization
Sep 13, 2017 by Nick Iyengar
Having the right tools in your martech stack is essential for personalization in marketing. But columnist Nick Iyengar says be sure you donat overlook some non-technical factors that will improve your organizationas personalization endeavors.
Sep 13, 2017 by Nick Iyengar
Having the right tools in your martech stack is essential for personalization in marketing. But columnist Nick Iyengar says be sure you donat overlook some non-technical factors that will improve your organizationas personalization attempts. Maybe the marketing funnels is dead, too a and hereas what can replace it
Sep 13, 2017 by Justin Dunham
Is it time to say goodbye to the venerable marketing funnel? Not just yet. But columnist Justin Dunham believes marketers need to think about what a user is trying to accomplish , not where they are in the funnel.
Sep 13, 2017 by Justin Dunham
Is it time to say goodbye to the venerable marketing funnels? Not just yet. But columnist Justin Dunham believes marketers need to think about what a user is trying to accomplish , not where they are in the funnel. The rise of personal assistants
Sep 13, 2017 by Eric Enge
How will personal assistants change the game for users and marketers? And what can marketers do to adapt to this new paradigm? Columnist Eric Enge tackles these topics.
Sep 13, 2017 by Eric Enge
How will personal assistants change the game for users and marketers? And what can marketers do to adapt to this new paradigm? Columnist Eric Enge tackles these topics. 41% report doing majority of their holiday shopping online last year[ Survey ]
Sep 13, 2017 by Amy Gesenhues
The Walker Sands aFuture of Retail 2017 Holiday Reporta surveyed more than 1,600 consumers to identify online shopping tendencies.
Sep 13, 2017 by Amy Gesenhues
The Walker Sands aFuture of Retail 2017 Holiday Reporta surveyed more than 1,600 consumers to identify online shopping trends. Facebook will tell brands where their ads appeared, ban certain content from carrying ads
Sep 13, 2017 by Tim Peterson
Facebook plans to provide advertisers with post-campaign placement reports and has listed nine categories of content ineligible to feature ads.
Sep 13, 2017 by Tim Peterson
Facebook plans to provide advertisers with post-campaign placement reports and has listed nine categories of content ineligible to feature ads. Hootsuite adds user reviews by incorporating ReviewTrackers
Sep 13, 2017 by Barry Levine
Brands can now watch and act on reviews in the social management platformas dashboard, next to social posts.
Sep 13, 2017 by Barry Levine
Brand can now consider and act on reviews in the social management platformas dashboard, next to social posts. Appleas ARKit launches a new channel: The concealed layers of reality
Sep 13, 2017 by Barry Levine
With similar new tech from Google, Microsoft and Facebook, ad and marketing now have new dimensions.
Sep 13, 2017 by Barry Levine
With similar new tech from Google, Microsoft and Facebook, advertising and marketing now have new dimensions. 8 reasons to attend MarTech this October in Boston
Sep 13, 2017 by Marketing Land
Attending industry meetings is an incredible way to increase your knowledge, expand your network, and find new insights and ideas. MarTech conference is no exception! Letas count down the top 8 reasons why you should join us in Boston this October.
Sep 13, 2017 by Marketing Land
Attending industry meetings is an incredible style to increase your knowledge, expand your network, and find new insights and ideas. MarTech conference is no exception! Letas count down the top 8 reasons why you should join us in Boston this October. Facebook is consolidating its ad-buying tools and combining its ad placement options
Sep 12, 2017 by Tim Peterson
Facebook is merging Ads Manager and Power Editor and bridging Instagramas Narrative with its other ad inventory.
Sep 12, 2017 by Tim Peterson
Facebook is merging Ads Manager and Power Editor and bridging Instagramas Narrative with its other ad inventory. Maximizing the potential and value of your SEO team
Sep 12, 2017 by Bobby Lyons
Wondering how best to invest in your SEO talent? Columnist Bobby Lyons shares his management doctrine based on his experience as an in-house SEO director at a major brand.
Sep 12, 2017 by Bobby Lyons
Wondering how best to invest in your SEO talent? Columnist Bobby Lyons shares his management doctrine based on his experience as an in-house SEO director at a major brand. Apple debuts iPhone 8 and$ 1K iPhone X with aFace IDa
Sep 12, 2017 by Greg Sterling
The company also announced Apple Watch 3 with cellular connectivity. Are Your Customer Metrics Stimulating an Impact ?, CMS Wire How to Measure Influencer Marketing Campaigns: 5 Analytical Approaches, Social Media Examiner Amazon, eBay, Google lead surge in AI patents, Retail Dive EU lost up to 5.4 billion euros in tax revenues from Google, Facebook: report, Reuters Employee Advocates: Boost Marketing Content on Social Media, MarketingProfs Sharing the mic: How user inspired content redefines influencer marketing, Digiday The Future of Content: Counter Free Content With New Forms of Monetization, CMS Wire 3 Holiday Trends: Prepare for the Marathon, Not a Sprint, Multichannel Merchant End of an epoch: Amazon’s 1-click buying patent ultimately expires, Digiday How to learn about your clients, for inexpensive, Practical Ecommerce 6 Way to Grow Your Email List With Your WordPress Blog, AWeber Communications Comparing Email Service Providers for Bloggers, Problogger Create CTAs readers can’t defy, VerticalResponse Copyranter: How to write a great ad headline, Digiday Digital media’s credibility crisis, Digiday The Real World: Marketing& Sales Alignment, Marketo Act-On Makes Data-Driven Marketing Easy with Engagement Insights Powered by Data Studio, Act-On Press Collective Launches Multi-Platform Ad Management Tool in Visto Enterprise Advertising Hub, Markets Insider PowerInbox Hired Bill Nolte as Vice President, Publisher Development, PR Web Chris Woerner, SVP of Product at Onvia Talks Martech, MarTech Advisor Will Blockchain Disrupt ECM or Is it Just a Lot of Hype ?, CMS Wire UK Internet Usage Forecast: More Mature, More Mobile, eMarketer Where Will VR Fit Into Local Advertising ?, Street Fight Fill in the Gaps with These Social Media Team Roles, www.socialbakers.com How to Use Pinterest for Your Blog, Tailwind Blog Standards and Guidelines for Earning Money from Your Content on Facebook, Facebook Media

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