Marketing Day: Facebook rolls out polls for Pages, new retail email report& television is dead

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Facebook rolls out polls for Pages across desktop, mobile
Nov 3, 2017 by Tim Peterson

Polling allows brands to solicit feedback from their followers and Facebook to collect more data about peopleas interests.

Nov 3, 2017 by Tim Peterson

Polling allows brands to solicit feedback from their adherents and Facebook to collect more data about peopleas interests.

A new report finds that retailers have room for improvement in email effectiveness
Nov 3, 2017 by Barry Levine

Conducted by RSR Research for email service provider Coherent Path, the study investigated emails to users whose savors were unknown.

Nov 3, 2017 by Barry Levine

Conducted by RSR Research for email service provider Coherent Path, such studies analyzed emails to users whose tastes were unknown.

Television is dead. Long live video
Nov 3, 2017 by Peter Minnium

Video consumption as we know it is transforming. Columnist Peter Minnium believes smart brands will find a chance for growth and were becoming increasingly responsive to consumers in this new video age.

Nov 3, 2017 by Peter Minnium

Video consumption as we know it is transforming. Columnist Peter Minnium believes smart brands will find a chance for growth and become more responsive to customers in this new video age.

Why agency communication needs to fulcrum from reporting to analysis( and how )
Nov 3, 2017 by Garrett Mehrguth

How can you prove your value to clients? Contributor Garrett Mehrguth says bureaux need to move away from being number-crunchers and instead focus on putting the information into context for clients.

Nov 3, 2017 by Garrett Mehrguth

How can you demonstrate your value to clients? Contributor Garrett Mehrguth says agencies need to move away from being number-crunchers and instead focus on putting the information into context for clients.

3 strategies for maximizing your website UX
Nov 3, 2017 by Andy Paquin

How can you foster a positive user experience on your website, and why does this matter? Columnist Andy Paquin explores.

Nov 3, 2017 by Andy Paquin

How can you promote a positive user experience on your website, and why does this matter? Columnist Andy Paquin explores.

The -AZ guide to influencer marketing
Nov 3, 2017 by Digital Marketing Depot

What does successful influencer marketing definitely sounds like, and how is it accomplished?

Nov 3, 2017 by Digital Marketing Depot

What does successful influencer marketing definitely sounds like, and how is it achieved?

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

Smartpipe appears to solve GDPR-compliant ad targeting by treating identifiers as asnowflakesa
Nov 3, 2017 by Barry Levine

Within mobile networks, Smartpipe finds targeted users and then swaps out their identifying phone number for a single-use token.

Nov 3, 2017 by Barry Levine

Within mobile networks, Smartpipe observes targeted users and then swaps out their identifying phone number for a single-use token.

A new report finds that retailers have room for improvement in email effectiveness
Nov 2, 2017 by Barry Levine

Conducted by RSR Research for email service provider Coherent Path, such studies analyzed emails to users whose savors were unknown.

Nov 2, 2017 by Barry Levine

Conducted by RSR Research for email service provider Coherent Path, such studies analyzed emails to users whose savors were unknown.

Slow adoption proves marketers dread ABM when they shouldnat
Nov 3, 2017 by Meredith Brown

If you think adopting account-based marketing requires a major overhaul, youare not alone. But contributor Meredith Brown says you can take advantage of this valuable approach with your existing resources.

Nov 3, 2017 by Meredith Brown

If you think adopting account-based marketing requires a major overhaul, youare not alone. But contributor Meredith Brown says you can take advantage of this valuable approach with your existing resources.

Online Marketing News From Around The Web:

5 things to know from this week: Walmart vs. Amazon, ads.txt adoption and more, Digiday Apple makes more revenue through services than AirPods, Apple TV, Watch, and iPads marketings blended, The Verge Clarifying The Twitter Rules, Twitter Blog Comcast asks the FCC to prohibit nations from enforcing net neutrality, Ars Technica Unubo makes it easy to track what you or your startup spends on subscription services, TechCrunch

Read more: marketingland.com

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