Marketing Day: Facebook Messenger’s Discover tab, LinkedIn’s Sponsored InMail& more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Google My Business website builder SEO review
Jun 28, 2017 by Tony Edward

Jun 28, 2017 by Tony Edward
The SEO benefits of developing a solid site structure
Jun 28, 2017 by Ryan Shelley
Columnist Ryan Shelley explains why a good site structure can be highly beneficial for your search engine optimization endeavors a and your users.
Jun 28, 2017 by Ryan Shelley
Columnist Ryan Shelley explains why a good site structure can be highly beneficial for your search engine optimization efforts a and your users. An intervention on marketingas dysfunctional relationship with data
Jun 28, 2017 by Joshua Reynolds
If it feels like you have a dysfunctional relationship with data, youare not alone. Columnist Joshua Reynolds discusses the data challenges marketers face and offers a step-by-step arelationship tune-upa guide.
Jun 28, 2017 by Joshua Reynolds
If it feels like you have a dysfunctional relationship with data, youare not alone. Columnist Joshua Reynolds discusses the data challenges marketers face and offers a step-by-step arelationship tune-upa guidebook. [ FIRST LOOK] MarTech agenda is live !
Jun 28, 2017 by Scott Brinker
Iam excited to share the MarTech agenda, featuring more than 30 sessions and presentations from 40 marketing leaders. If youare passionate about marketing, technology and management practices that deliver business results, then you wonat want to miss this event, October 2-4 in Boston.
Jun 28, 2017 by Scott Brinker
Iam aroused to share the MarTech agenda, featuring more than 30 conferences and presentations from 40 marketing leaders. If youare passionate about marketing, technology and management practices that deliver business outcomes, then you wonat want to miss this event, October 2-4 in Boston. Facebookas Messenger officially debuts Discover tab to highlight chatbots, industries
Jun 28, 2017 by Tim Peterson
Messengeras Discover tab will not include ads but will list businesses and bots a person recently messaged and feature others by popularity and category.
Jun 28, 2017 by Tim Peterson
Messengeras Discover tab will not include ads but will list businesses and bots a person recently messaged and feature others by popularity and category. How to generate B2B leads with LinkedInas Sponsored InMail
Jun 28, 2017 by Garrett Mehrguth
If you havenat been taking advantage of Sponsored InMail, it may be time to hop onboard. Columnist Garrett Mehrguth dives into the ways it can benefit your B2B organization and drive leads.
Jun 28, 2017 by Garrett Mehrguth
If you havenat been taking advantage of Sponsored InMail, it is possible to time to hop onboard. Columnist Garrett Mehrguth dives into the ways it can benefit your B2B organization and drive results. SugarCRM launchings first product to help provide a afull position of customera
Jun 28, 2017 by Barry Levine
Called Hint, it automatically receives additional data for CRM contacts and is the initial offering in a new Relationship Intelligence line.
Jun 28, 2017 by Barry Levine
Called Hint, it automatically receives additional data for CRM contacts and is the initial offering in a new Relationship Intelligence line. Singular merges with Apsalar to form aunified analytics platforma for mobile
Jun 28, 2017 by Barry Levine
The consolidation adds Singularas media and marketing analytics to Apsalaras attribution and segmenting.
Jun 28, 2017 by Barry Levine
The merger adds Singularas media and marketing analytics to Apsalaras attribution and segmenting. 10 questions to ask when considering marketing automation software
Jun 27, 2017 by Digital Marketing Depot
Youave decided to implement a marketing automation platforma | great! This white paper from Sharp Spring details 10 things your bureau should seriously consider before signing on the dotted line. Learn about 10 key questions to ask vendors, such as: Do they require long-term contracts or upfront fees?
Jun 27, 2017 by Digital Marketing Depot
Youave decided to implement a marketing automation platforma | great! This white paper from Sharp Spring details 10 things your agency should seriously consider before signing on the dotted line. Learn about 10 key questions to ask vendors, such as: Do they require long-term contracts or upfront fees?

Online Marketing News From Around The Web:

Affiliate Marketing

Important Affiliate Marketing KPIs, for Mid-year Review, Practical Ecommerce

Analytics

The Importance of Pairing Analytics with Engagement, Kiss Metrics

Blogs& Blogging

7 Ways to Find Readers and Subscriber When No One Knows You Yet, Copyblogger

Business Issues

A look back at Amazon’s 1997 IPO, TechCrunch Amazon has quietly released a customized Kindle just for China- where nobody utilizes Amazon, Quartz Twitter has a new VP of inclusion and diversity, TechCrunch

Content Marketing

3 Reason to Use End-to-End Testing in Your Content Marketing Strategy, Crazy Egg 90% of Consumers Like Custom Content From Brands, According to a New Time Inc. Study, Adweek A Simple Content Marketing Case Study That Works, Convince and Convert Content Marketing: 7 Tips for Proofreading and Editing, Practical Ecommerce How To Connect With Millennials Employing Content Marketing, Jeff Bullas More Marketers Look to AI to Help Develop Content Marketing Strategies, eMarketer

Conversion Optimization

How HotelTonight Lifted Conversions with Live Pricing and Inventory, Movable Ink Blog Your Business Needs A Landing Page, And Here’s Why, CopyPressed

Copywriting, Design& Usability

How to Backup Your WordPress Website, WPExplorer Static Site Generators vs. Flat-File CMS: What’s the Difference ?, CMS Wire

Domaining

.net price increases approved, Domain Incite GoDaddy:” Steal a Great Domain Name “, Domain Investing Politico takes a look at the Trump domain portfolio, The Domains

E-Commerce

Nike Believed It Didn’t Need Amazon- Then the Ground Shifted, Wall Street Journal Study: How in-store, online shopping complement one another, Retail Dive

Email Marketing

5 tips-off for writing effective email topic lines, My Emma Email Marketing Metrics You Need To Track( and Which You Can Resolve Down About ), 97 th Floor Email marketing must be mobile, automated& personalised to deliver ROI, Econsultancy

General Internet Marketing

Is Your Influencer Marketing Platform an Asset or a Liability ?, Adweek Report: CMOs See Value in Brand Experience for Marketing Success, KoMarketing The CMO’s Guide to Ad Boycotts, AdAge The Most Important Branding Element You Are Likely Ignoring, MarketingProfs

MarTech

An Unsexy Truth: Emerging Tech Hinges on Local Data, Street Fight Four Use Cases of Machine Learning in Marketing, MarTech Advisor Twitter’s got ad tech ambitions but current challenges, Digiday

Mobile/ Local Marketing

Here’s How Digital Advertisers Are Using Waze to Connect With People Behind the Wheel, Adweek How Brand Can Refine Their Local Marketing Mix to Maximize Results, Street Fight Study: 71% of mobile users add emojis and GIFs to messages, Mobile Marketer Top 10 Ways Local Business Owners Botch the All-Important Homepage, and How You Can Get Yours Right, Local Visibility System

Other Items

Give and get the photos you care about, The Official Google Blog

Social Media

‘There’s nothing to be ashamed about ‘: How publishers approach buying traffic through Facebook, Digiday 4 LinkedIn Mini Case Studies, Social Media Examiner Changes to the Conversation endpoints in Graph API, Facebook for Developers Facebook B2B Targeting: Company Size Is Not Dependable, Clix Marketing PPC Blog Facebook Will Soon Let Brands Target Ads at Entire Families or Specific People Within Households, Adweek For small publishers, Facebook is often a force-out for good- and annoyance, Digiday Snapchat falls farther behind Instagram with manner brands, Digiday Snapchat now lets you create custom geofilters right in the app, TechCrunch Social Media Influencers for Marketing: Where to Find Them& What to Appear For, MarketingProfs What to Pin to Pinterest in July, Tailwind Blog

Video

Google unveils Advr, an experimental Area 120 project for advertising in VR, TechCrunch Instagram video is soaring for publishers, Digiday Live Video Is About Branding- And Acquisition- For Publisher This Old House, AdExchanger Videos for Lead Nurturing? They Can Do a Lot More Than You Think, Marketo

Read more: marketingland.com

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