Marketing Day: Facebook Local, 2017 vacation shopping tendencies& Adobe’s Launch

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Facebook Local is the social networkas stab at Yelp, Foursquare
Nov 10, 2017 by Tim Peterson
Facebookas new app lets people find nearby things to do and places to go.
Nov 10, 2017 by Tim Peterson
Facebookas new app lets people find nearby things to do and places to run. 2017 holiday shopping tendencies: How customers plan to research& purchase gift this season
Nov 10, 2017 by Amy Gesenhues
Holiday shopping insights from Cardlytics, VigLinks and Valassis.
Nov 10, 2017 by Amy Gesenhues
Holiday shopping insights from Cardlytics, VigLinks and Valassis. Four key vacation paid search tendencies to keep an eye on
Nov 10, 2017 by Andy Taylor
Columnist Andy Taylor shares data that can help predict trends in the e-commerce and retail space this holiday season. Advertisers, take note!
Nov 10, 2017 by Andy Taylor
Columnist Andy Taylor shares data that can help predict trends in the e-commerce and retail space this vacation season. Advertisers, take note! A CMO confession: The 5 marketing lies Iave told myself
Nov 10, 2017 by Joe Hyland
What marketing lies are you telling yourself? Contributor Joe Hyland comes clean with five marketing delusions that heas pledging to overcome.
Nov 10, 2017 by Joe Hyland
What marketing lies are you telling yourself? Contributor Joe Hyland comes clean with five marketing fallacies that heas pledging to overcome. Delivering great client experiences doesnat happen overnight
Nov 10, 2017 by Dayle Hall
Marketers are keen to deliver better customer experiences, but it takes time and a smart strategy. Columnist Dayle Hall shares four things you can do to make it happen.
Nov 10, 2017 by Dayle Hall
Marketer are keen to deliver better client experiences, but it takes time and a smart strategy. Columnist Dayle Hall shares four things you can do to make it happen. Adobe launchings Launch, its next-gen tag management platform
Nov 10, 2017 by Barry Levine
The new offering allows third-party tool manufacturers to incorporate their own features into the open platform.
Nov 10, 2017 by Barry Levine
The new offering lets third-party tool makers to integrate their own features into the open platform. AppNexus, Tru Optik offer first partnership between an OTT SSP and a DMP
Nov 10, 2017 by Barry Levine
Forget all the acronyms. The partnership means that publishers of internet-delivered long-form TV can now offer audience segments to advertisers.
Nov 10, 2017 by Barry Levine
Forget all the acronyms. The partnership means that publishers of internet-delivered long-form Tv can now offer audience segments to advertisers. How are you changing your content marketing program in 2018 ?
Nov 10, 2017 by Rachel Lindteigen
To help you plan ahead and get your content marketing program in tip-top shape, columnist Rachel Lindteigen predicts the changes you can expect to see next year.
Nov 10, 2017 by Rachel Lindteigen
To help you plan ahead and get your content marketing program in tip-top shape, columnist Rachel Lindteigen predicts the changes you can expect to see next year. Facebook will disable aLikea button in third-party mobile apps
Nov 10, 2017 by Tim Peterson
Facebook is also deprecating app invite feature that developers used to organically grow their appsa user basis. Drift unveils a chat window that knows when your account is visiting the site
Nov 10, 2017 by Barry Levine
Called Drift ABM, it syncs with Salesforce CRM , apprise the accountas salesman for that account and delivers an opening personalized message.
Nov 10, 2017 by Barry Levine
Called Drift ABM, it syncs with Salesforce CRM , advises the accountas salesman for that account and delivers an opening personalized message. What B2B marketing attributes are CMOs looking for in 2018 ?
Nov 10, 2017 by Scott Vaughan
As we edge closer to the new year , now is a good time to take a close look at the talent inside your B2B marketing team. Columnist Scott Vaughan discusses the skills and attributes CMOs should look for.
Nov 10, 2017 by Scott Vaughan
As we edge closer to the new year , now is a good time to take a close look at the talent inside your B2B marketing team. Columnist Scott Vaughan discusses the skills and attributes CMOs should look for. Forrester predicts 80% of companies will fail to comply with GDPR in 2018
Nov 10, 2017 by Amy Gesenhues
The research firmas latest aPredictions 2018: A Year of Reckoninga report outlines 13 business forecasts for the coming year.

Leave a Reply

Your email address will not be published. Required fields are marked *