Marketing Day: Facebook Instant Articles, Twitter chatbots& Taco Bell’s CMO


Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Take the MarTech survey: Is marketing art or science ?~ ATAGEND
Apr 7, 2017 by Marketing Land
The phrase aart and sciencea of marketing gets hurled around a lot. But what does it really entail? What exactly is the art part of marketing, and what is the science? Where are the boundaries between them? Do they overlap? Wead love to hear your thoughts on this topic.
Apr 7, 2017 by Marketing Land
The phrase aart and sciencea of marketing gets hurled around a lot. But what does it really entail? What exactly is the art part of marketing, and what is the science? Where are the boundaries between them? Do they overlap? Wead love to hear your thoughts on this topic.
Facebook adds email signup& Page Like call-to-action buttons to Instant Articles
Apr 7, 2017 by Tim Peterson
Facebook has also started testing buttons for people to sign up for a publisheras digital subscription free trial and to install its app.
Apr 7, 2017 by Tim Peterson
Facebook has also started testing buttons for people to sign up for a publisheras digital subscription free trial and to install its app. Scaling your content without draining your budget
Apr 7, 2017 by Seth Price
Columnist Seth Price discusses how to scale your content marketing endeavours efficiently and cost-effectively by applying a media-based model to content creation and distribution.
Apr 7, 2017 by Seth Price
Columnist Seth Price discusses how to scale your content marketing endeavours efficiently and cost-effectively by applying a media-based model to content creation and distribution. What the data tells us about the death of exact match and its impact
Apr 7, 2017 by Aaron Levy
Following Googleas recent changes to exact match in AdWords, many search marketers were concerned about the impact on their accounts. Now that itas been a couple weeks, columnist Aaron Levy excavates through his client data to see whether advertisersa anxieties have come to pass.
Apr 7, 2017 by Aaron Levy
Following Googleas recent changes to exact match in AdWords, many search marketers were concerned about the impact on their accounts. Now that itas been a couple weeks, columnist Aaron Levy excavates through his client data to see whether advertisersa anxieties have come to pass. From the Editoras Desk: Why we cross-post articles across our websites
Apr 7, 2017 by Matt McGee
In our latest column, Editor-In-Chief Matt McGee introduces Marketing Landas new home page and explains how and why youall sometimes ensure the same headline on two of our sites.
Apr 7, 2017 by Matt McGee
In our latest column, Editor-In-Chief Matt McGee introduces Marketing Landas new home page and explains how and why youall sometimes ensure the same headline on two of our sites. Sticky now tracks eyes and emotions to guide your ad campaign
Apr 7, 2017 by Barry Levine
The new Sticky AdVantage service can investigate more kinds of ads a and offer more campaign feedback a than the companyas previous AdEmotion.
Apr 7, 2017 by Barry Levine
The new Sticky AdVantage service can investigate more kinds of ads a and offer more campaign feedback a than the companyas previous AdEmotion. Ad tech providers are watching closely as Google fights concerns over YouTube brand safety
Apr 7, 2017 by Barry Levine
How will Googleas effort to keep detergent ads from appearing on Al Qaeda videos affect ad tech? The industry is taking notes.
Apr 7, 2017 by Barry Levine
How will Googleas effort to keep detergent ads from appearing on Al Qaeda videos affect ad tech? The industry is taking notes. How to rule the App Store in 2017: 5 trends to use to your advantage
Apr 7, 2017 by Gilad Bechar
In the fierce combat for attention in the App Store, how do you stay ahead of the competitor? Contributor Gilad Bechar shares 5 trends and App Store Optimization tactics that can help you.
Apr 7, 2017 by Gilad Bechar
In the fierce combat for attention in the App Store, how do you stay ahead of the competitor? Contributor Gilad Bechar shares 5 trends and App Store Optimization tactics that can help you. Is Snapchatas bubble about to explode ?~ ATAGEND
Apr 7, 2017 by Laura Collins
Despite all the buzz around it and a heady IPO, some industry observers are asking if Snapchatas glory days are over. Columnist Laura Collins looks at what the future has in store for the social media network.
Apr 7, 2017 by Laura Collins
Despite all the buzz around it and a heady IPO, some industry observers are asking if Snapchatas glory days are over. Columnist Laura Collins looks at what the future has in store for the social media network.
The Path to CMO with Taco Bellas Marisa Thalberg[ Podcast ]
Apr 7, 2017 by Matt McGee
In this weekas reveal, our aPath to CMOa series continues as we visit with Taco Bellas Marisa Thalberg to learn about her marketing career and a | weddings at Taco Bell?
Apr 7, 2017 by Matt McGee
In this weekas reveal, our aPath to CMOa series continues as we visit with Taco Bellas Marisa Thalberg to learn about her marketing career and a | weddings at Taco Bell? Twitter officially opens direct messages to chatbots
Apr 7, 2017 by Tim Peterson
Now any brand can create a chatbot to handle direct messages on Twitter, in the same way it would on Facebook Messenger.
Apr 7, 2017 by Tim Peterson
Now any brand can create a chatbot to handle direct messages on Twitter, in the same way it would on Facebook Messenger. 5 Hottest Trends in Advanced Analytics
Apr 6, 2017 by Digital Marketing Depot
Marketing data is everywhere. With so many new consumer touchpoints a from chatbots, to in-store beacons and virtual assistants a the sheer assortment and volume of data is explosion. Beyond your out-of-the box product dashboards, custom Excel spreadsheets, and basic data visualizations a are you really leveraging your data in meaningful styles?
Apr 6, 2017 by Digital Marketing Depot
Marketing data is everywhere. With so many new consumer touchpoints a from chatbots, to in-store beacons and virtual assistants a the sheer assortment and volume of data is explosion. Beyond your out-of-the box product dashboards, custom Excel spreadsheets, and basic data visualizations a are you really leveraging your data in meaningful styles? In the age of RankBrain, these foundational SEO issues still matter
Apr 6, 2017 by Nate Dame
Search engine technology has evolved, algorithms have become more advanced, and SEO tactics and strategies have changed in response. But columnist Nate Dame believes fundamentals will still move the needle.
Apr 6, 2017 by Nate Dame
Search engine technology has evolved, algorithms have become more advanced, and SEO tactics and strategies have changed in response. But columnist Nate Dame believes fundamentals will still move the needle. YouTube channels must now hit 10 K views to start earning ad revenue
Apr 6, 2017 by Ginny Marvin
The change aims to improve brand safety measures of the YouTube Partner Program. 3 Free Business Dashboards to Track Your Marketing Like a Pro, Constant Contact 5 Multi-Touch Attribution Models for Measuring Campaign Success, 3Q Digital Third-party measurement is no magic bullet, Digiday What Full-Funnel Social Analytics Actually Means, Simply Measured Amazon to Add 30,000 Part-Time U.S. Jobs, Wall Street Journal Facebook virtual reality unit Oculus faces lawsuit over imaging patent, Reuters Twitter pulls lawsuit over anti-Trump account, says summons withdraw, Reuters Simplify Your Content Marketing Strategy with a One-Page Plan, Content Marketing Institute Home Sweet Home: Believe of Your Website Like a House to Help Your Business, Search Influence Amazon has bought Amazon.se for an estimated $554,500, The Domains Ecommerce Puts Squeeze on UK Supermarkets, eMarketer Report: Amazon outpaces US market growth in sale of household items, Retail Dive How to Align Email Marketing to The Buyer’s Journey, Sleeknote 3 Ways to Construct Personalized Marketing a Practice, Not a Goal, Marketo 5 data assumptions that marketers should avoid, Chief Marketing Technologist One-To-One Marketing With A 90 -Degree View Of the Consumer, AdExchanger 5 Ways to Leverage Market Research Tech to Improve Marketing Strategy, MarTech Advisor Copyranter: Tech is ruining everything, including ad, Digiday Creative Collaboration Solutions: The Next Generation of MarTech ?~ ATAGEND, CMS Wire MarTech Advisor’s Investscape Q1 2017, MarTech Advisor From AMP to Progressive Web App, Accelerated Mobile Pages Project How Much Time Do US Adults Spend on Mobile Each Day ?~ ATAGEND, MarketingProfs Realizing the Potential of Mobile Measurement, Think with Google Study: Shoppers more willing to consult mobile phones than associates while in stores, Retail Dive Your Brand is Everywhere. How Do You Control It ?~ ATAGEND, Overit Blog How Facebook Users Really Feel About Your Ads[ NEW STUDY ], CPC Strategy 175 million people detecting new prospects on Pinterest, Pinterest for Business Facebook constructs it easier to discover groups that brands am worried about, CNET Introducing Better Insights into How Your Ads Work, Facebook for Business Why Small Business Have the Social Media Marketing Advantage, Duct Tape Marketing

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