Marketing Day: Facebook debuts web-based VR, Media Trust CEO interview& more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Call to B2B marketers: Job titles matter more than you think
Nov 17, 2017 by Sonjoy Ganguly
While ABM can help you target the key decision-makers in your accounts, job titles arenat always what they seem. Columnist Sonjoy Ganguly explains how to factor hierarchy into your ABM strategy.
Nov 17, 2017 by Sonjoy Ganguly
While ABM can help you target the key decision-makers in your accounts, job titles arenat always what they seem. Columnist Sonjoy Ganguly explains how to factor hierarchy into your ABM strategy. 5 ways to deliver a stronger digital experience for your brand
Nov 17, 2017 by Digital Marketing Depot
Creating great digital experiences at lightning speed across multiple channels is tough. In our highly saturated digital culture, business must constantly re-evaluate customer touch phases and deliver more personal experiences in order to stand out from the competition.
Nov 17, 2017 by Digital Marketing Depot
Creating great digital experiences at lightning speed across multiple channels is tough. In our highly saturated digital culture, industries must constantly re-evaluate client touch points and deliver more personal experiences in order to stand out from the competitor. Addressable TV from the media buyeras view: Whatas hype vs. reality
Nov 17, 2017 by Ginny Marvin
With the application of data, Tv buying is slowly starting to take on characteristics already innate to digital marketing.
Nov 17, 2017 by Ginny Marvin
With the application of data, Tv buying is slowly starting to take over characteristics already innate to digital marketing. Facebook debuts web-based VR experiences within standard News Feed
Nov 17, 2017 by Tim Peterson
Sonyas film, aJumanji, a and British museum The National Gallery have posted early examples of a360 experiencesa on Facebook.
Nov 17, 2017 by Tim Peterson
Sonyas film, aJumanji, a and British museum The National Gallery have posted early examples of a360 experiencesa on Facebook. Venzee launches the first middleware to optimize blockchain-bound data
Nov 17, 2017 by Barry Levine
Called Mesh, it washes, dries and glistens data until itas ready to be written without the possibility of change or deletion.
Nov 17, 2017 by Barry Levine
Called Mesh, it washes, dries and shines data until itas ready to be written without the possibility of change or deletion. PullString fells text-based chat for voice conversations in its new platform
Nov 17, 2017 by Barry Levine
The San Francisco-based company says Converse is the first end-to-end platform for non-tech users to generate voice-based Skills for Amazonas Alexa.
Nov 17, 2017 by Barry Levine
The San Francisco-based company says Converse is the first end-to-end platform for non-tech users to create voice-based Skills for Amazonas Alexa. Media Trust CEO: Most of what happens on your web site is not controlled by you
Nov 17, 2017 by Barry Levine
And this third-party code, says Chris Olson, outcomes in dozens of cookies for each user, security vulnerabilities and performance hittings. To deliver connected experiences, Xerox CMO constantly assesses brandas marketing tools
Nov 17, 2017 by Amy Gesenhues
Xerox CMO Toni Clayton-Hine shares how her brand uses martech to connect the dots throughout the customer journey.
Nov 17, 2017 by Amy Gesenhues
Xerox CMO Toni Clayton-Hine shares how her brand uses martech to connect the dots throughout the customer journey. Criteo incorporates LiveRampas IdentityLink into its Commerce Ecosystem
Nov 17, 2017 by Barry Levine
The partnership devotes Criteo a wider access to offline purchase behavior for its ad targeting, and gives LiveRamp a bigger footprint in Europe.
Nov 17, 2017 by Barry Levine
The partnership gives Criteo a wider access to offline purchase behaviour for its ad targeting, and dedicates LiveRamp a bigger footprint in Europe. Report: Location data provides ways to differentiate in a commoditized banking sector
Nov 17, 2017 by Greg Sterling
Personalization, improved efficiency and enhanced customer experiences are some of the instances cited in the Unacast quarterly report.
Nov 17, 2017 by Greg Sterling
Personalization, improved efficiency and enhanced customer experiences are some of the instances cited in the Unacast quarterly report. Intent is ROIas hottest up-and-coming power source
Nov 17, 2017 by John Steinert
Purchase intent is nothing new, but not everyone realizes weare already employing it. Columnist John Steinert explains how you can take advantage of sources of intent available to you now to help you gain a competitive advantage.
Nov 17, 2017 by John Steinert
Purchase intent is nothing new, but not everyone realise weare already utilizing it. Columnist John Steinert explains how you can take advantage of sources of intent available to you now to help you gain a competitive advantage. Email security: What marketers need to know
Nov 17, 2017 by Alyssa Nahatis
How are you able stem the tide of spamming, phishing and other cyber menaces? Contributor Alyssa Nahatis walks you through email authentication standards and deliverability best practises to help ensure your email marketing stays safe.
Nov 17, 2017 by Alyssa Nahatis
How can you stem the tide of spamming, phishing and other cyber threats? Contributor Alyssa Nahatis walks you through email authentication standards and deliverability best practices to help ensure your email marketing remains safe. Addressable TV from the media buyeras view: Whatas hype vs. reality
Nov 17, 2017 by Ginny Marvin
With the application of data, Tv buying is slowly starting to take on characteristics already innate to digital marketing.

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