Marketing Day: Facebook adds publishers’ logoes, IAB’s Podcast Playbook& more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

The one martech metric that really matters: Customer lifetime value
Aug 23, 2017 by Kevin Bobowski
In a noisy, hyper-competitive market, how do you stay ahead of your competitors? Contributor Kevin Bobowski explains why client lifetime value and building a customer-obsessed organization are essential.
Aug 23, 2017 by Kevin Bobowski
In a noisy, hyper-competitive market, how do you stay ahead of your rivals? Contributor Kevin Bobowski explains why customer lifetime value and build a customer-obsessed organisation are essential. 10 tips for choosing the perfect domain
Aug 23, 2017 by Ryan Shelley
When it comes to choosing a domain name for your business, youave got more choices than ever. Columnist Ryan Shelley provides suggestions for narrowing it down.
Aug 23, 2017 by Ryan Shelley
When it comes to choosing a domain name for your business, youave got more choices than ever. Columnist Ryan Shelley offer suggestions for narrowing it down. Load time, static site generators& SEO: How we lowered our own siteas load day by 74%
Aug 23, 2017 by Chris Liversidge
Googleas upcoming transition to mobile-first indexing, combined with its created expectation of mobile site performance, should persuade site owners to consider static site generation. Contributor Chris Liversidge explains.
Aug 23, 2017 by Chris Liversidge
Googleas upcoming transition to mobile-first indexing, combined with its raised expectation of mobile site performance, should persuade site owners to consider static site generation. Contributor Chris Liversidge explains. Join the marketing technology community at MarTech. Beta rates expire this Saturday !
Aug 23, 2017 by Marketing Land
Join the marketing technology community at MarTech, October 2a4 in Boston. Youall be able to choose from more than 40 sessions featuring 50 speakers from brands and agencies braving the intersection of marketing, technology and management.
Aug 23, 2017 by Marketing Land
Join the marketing technology community at MarTech, October 2a4 in Boston. Youall be able to choose from more than 40 sessions featuring 50 speakers from brands and agencies braving the intersection of marketing, technology and management. Facebook adds publishersa logos to connections in search results, trending listings
Aug 23, 2017 by Tim Peterson
Facebook hopes the logos will make people more aware of their news sources but is not yet adding them to its main home for news: peopleas news feeds.
Aug 23, 2017 by Tim Peterson
Facebook hopes the logo will stimulate people more aware of their news sources but is not yet adding them to its main home for news: peopleas news feeds. IAB releases its first aPodcast Playbooka guide for marketers
Aug 23, 2017 by Barry Levine
The new publication is the latest attempt by IAB to stimulate podcast ad part of mainstream marketing.
Aug 23, 2017 by Barry Levine
The new publishing is the latest endeavour by IAB to make podcast ad part of mainstream marketing. Why freelance marketing work could be damaging your personal brand
Aug 23, 2017 by Matt Umbro
While freelancing can be a great way to earn extra marketing dollars, columnist Matt Umbro says you need to have the right mindset and be wary of potential issues.
Aug 23, 2017 by Matt Umbro
While freelancing can be a great way to earn extra marketing dollars, columnist Matt Umbro says you need to have the right mindset and be wary of potential issues. Google announces AMP speed and viewability enhancements for ads
Aug 23, 2017 by Michelle Robbins
Utilizing aFast Fetcha ad request and rendering, ads served on AMP( Accelerated Mobile Pages) will now be faster, and potentially will improve viewability rates. Marketing Value: 4 Data Points to Demonstrate ROI to the C-Suite, MarketingProfs Self-Service Analytics Offer Opportunities and Challenges, CMS Wire GoDaddy COO Scott Wagner Returning to Chief Executive Post, Wall street Journal Snapchat Content Chief Expects First Scripted Fare This Year, Says” Mobile Is Not a TV Killer “, Hollywood Reporter Women-First App Bumble Turned Down $450 Million Buyout Offer From Dating Giant Match Group, Forbes All Content Is Not Generated Equal, CMS Wire Content Marketing Tools Are Becoming More Diversified, eMarketer The Washington Post brings artificial intelligence to its native ads, Digiday Amazon’s long private-label game, Digiday Global Ecommerce Markets Will Reach$ 4 Trillion By 2020. Are You In ?~ ATAGEND, Shopify Plus How to Add AI into the B2B Ecommerce Mix, Multichannel Merchant 3 Unique Ways to Personalize Your Email Content with Data, Movable Ink Blog Customer Engagement: B2B and B2C Companies Fail to Engage, MarketingProfs Introducing The State of Engagement, Marketo September 2017 Marketing and Holiday Planning, Constant Contact Blogs Tapad Announces Forward Progress through The Trade Desk Integration, PR Newswire ViralGains and Peer3 9 by Sizmek Go Beyond Brand Safety and Partner to Deliver Highly Contextually Relevant Video Ads, Market Wired Zang Cloud Helps Marketing Tracking and Measurement Company Reduce Expenses by 94 Percent, Market Wired Annina Koskiola, CEO of Proximi.io talks Marketing Tech, MarTech Advisor Getting To The Holy Grail: How Publishers Measure The Incremental Value Of Ad Tech Partners, AdExchanger How AI is a Catalyst for Digital Transformation in Marketing, MarTech Advisor Facebook Geo Targeting, PPC Hero Introducing Campaign Creation in MailChimp’s Mobile App, MailChimp Blog The state of mobile programmatic in 5 charts, Digiday Instagram, Snapchat Adoption Still Surging in US and UK, eMarketer Is Your Social Content Picture-Perfect or Merely Taking Stock ?~ ATAGEND, Content Marketing Institute Survey: Twitter is More Effective Tool to Reach Local Audiences, KoMarketing

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