Marketing Day: Display ad spend, Amazon dealers report& Google Home


Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Nearly 80 percent of US display ad spend is likely to be programmatic in 2017[ eMarketer ]~ ATAGEND
Apr 21, 2017 by Ginny Marvin
Private marketplaces continue to gain share of programmatic transactions.
Apr 21, 2017 by Ginny Marvin
Private marketplaces continue to gain share of programmatic transactions.
Preparing for local reach in a apost-ranka world, Part 2: Make content for local research
Apr 21, 2017 by Megan Hannay
Columnist Megan Hannay takes a look at why big brands need to create in-depth local content to boost local reach, even in a world of ainstant answers.a
Apr 21, 2017 by Megan Hannay
Columnist Megan Hannay takes a look at why big brands need to create in-depth local content to boost local reach, even in a world of ainstant answers.a Survey: Almost one-third of Amazon marketers plan to expand to Walmart.com this year
Apr 21, 2017 by Amy Gesenhues
According to Feedvisoras aState of the Amazon Marketplace 2017 a report, nearly half of Amazon marketers sell almost exclusively on Amazon.
Apr 21, 2017 by Amy Gesenhues
According to Feedvisoras aState of the Amazon Marketplace 2017 a report, nearly half of Amazon marketers sell almost exclusively on Amazon. SEO& intelligent content: Discovery, connect and improved performance
Apr 21, 2017 by Jim Yu
Jim Yu explains how search data can be used to better understand your customers, allowing you to create targeted, aintelligenta content that will really move the needle.
Apr 21, 2017 by Jim Yu
Jim Yu explains how search data can be used to better understand your customers, allowing you to create targeted, aintelligenta content that will really move the needle. 2017 SEM growth hackers: Monster growth from brand protection
Apr 21, 2017 by Lori Weiman
Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In component 1 of her multi-part series on brand protection, columnist Lori Weiman offer some advice on how to attain your brand terms work for you, even when the rivalry is fierce.
Apr 21, 2017 by Lori Weiman
Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In component 1 of her multi-part series on brand protection, columnist Lori Weiman offer some advice on how to attain your brand terms work for you, even when the rivalry is fierce. Using a social management platform: What you need to know
Apr 21, 2017 by Justin Freid
Is a social management tool right for your business? Columnist Justin Freid outlines the benefits and drawbacks of these tools so that you can make an informed decision.
Apr 21, 2017 by Justin Freid
Is a social management tool right for your business? Columnist Justin Freid outlines the benefits and drawbacks of these tools so that you can make an informed decision. One Google Home device can now support up to six separate users
Apr 21, 2017 by Greg Sterling
The new feature, which rolls out today, enables multiple users to access personalized content.
Apr 21, 2017 by Greg Sterling
The new feature, which rolls out today, enables multiple users to access personalized content. Facebookas F8: Everything you need to know[ Podcast ]~ ATAGEND
Apr 21, 2017 by Matt McGee
Our crew is back from F8, and we talk about the biggest news, the most under-the-radar news and more from Facebookas annual developer event.
Apr 21, 2017 by Matt McGee
Our crew is back from F8, and we talk about the biggest news, the most under-the-radar news and more from Facebookas annual developer event.
People: The Achillesa heel of online marketers
Apr 21, 2017 by Aden Andrus
A lot of marketers are good at numbers, but their Achillesa heel is getting to know their audience. Contributor Aden Andrus shares some tactics to help you gain insight into your customersa motivatings.
Apr 21, 2017 by Aden Andrus
A lot of marketers are good at numbers, but their Achillesa heel is getting to know their audience. Contributor Aden Andrus shares some tactics to help you gain insight into your customersa motivatings. Digital advertisingas perverse incentives
Apr 21, 2017 by Peter Minnium
Contributor Peter Minnium explains how selecting the incorrect metrics in digital advertising can lead to aperverse incentives.a To succeed, marketers need to know the metrics that are important.
Apr 21, 2017 by Peter Minnium
Contributor Peter Minnium explains how selecting the incorrect metrics in digital advertising can lead to aperverse incentives.a To succeed, marketers need to know the metrics that are important. Bizible launches afirst B2B revenue planning tool based on attributiona
Apr 21, 2017 by Barry Levine
The Revenue Planner is the firmas first product beyond attribution tools.
Apr 21, 2017 by Barry Levine
The Revenue Planner is the firmas first product beyond attribution tools. Marketo acquires sales engagement tool ToutApp
Apr 21, 2017 by Barry Levine
The acquisition overlaps with some of Marketoas abilities but signals a greater effort to bring sales and marketing departments together.
Apr 21, 2017 by Barry Levine
The acquisition overlaps with some of Marketoas abilities but signals a greater effort to bring sales and marketing departments together. Hands on with Facebookas AR Studio to create Snapchat-like camera effects
Apr 21, 2017 by Tim Peterson
Facebook has made a Mac app to let developers generate Snapchat-style camera effects. Hereas how it works.
Apr 21, 2017 by Tim Peterson
Facebook has made a Mac app to let developers generate Snapchat-style camera effects. Hereas how it works. Google Analytics 360& the Move to Enterprise Analytics
Apr 20, 2017 by Digital Marketing Depot
As a digital marketer, odds are that you rely on digital analytics as a major part of your toolkit. With its massive adoption in the market, odds are also good that appropriate tools youare using is Google Analytics. But are you really getting the most out of your analytics platform? 20 Types of Conference Blog Post Content You Can Use, Heidi Cohen Jessica Northey Joins #Blogchat on Sunday to Discuss Generating a Blog or Site For Your Passion !, Mack Collier Pinterest to Start Its First U.S. Advertising Campaign, Bloomberg Snap acquires its most important geofilter patent from Mobli for a record $7.7 M, TechCrunch Presenting the State of Native Advertising 2017, According to Publishers, AdsNative News 5 Modern Content Marketing Best Practices for Getting Found, Content Marketing Institute 7 Simple But Powerful Customer Testimonial Examples You Can Steal, Sleeknote How Finance Brands Like Goldman Sachs Use Content to Construct Trust and Win Customers, Contently Practical Strategies for Smart Content Creators, Copyblogger The Content Marketing Journey, in 3 Stages, Contently 22 Conversion Killing Mistakes on Your WordPress Website, WPExplorer So You Wanna Do CRO? It’s a Great Business to Be In, ConversionXL Use this one weird trick to become a better copywriter, Digiday A Primer on Multichannel Marketing, Practical Ecommerce How In-Home Package Delivery Could Save E-Commerce, Fast Company The Next Shoe to Drop at Amazon, Bloomberg Tips for Rapidly Processing Ecommerce Orders, Practical Ecommerce Email Marketing Q& A: Top 4 Questions, Practical Ecommerce Emma Expands Product Offering with Launch of Landing Pages at Sold-Out Marketing United Conference, Business Wire Planting the Seeds for Sustainability and Email Marketing Success, MarTech Advisor Publishers dread fallout of Google-backed ad blocker, Digiday 6 Sites for Promoting Your Business, CopyPressed How to Make a Winning Digital Campaign this Earth Day, MarTech Advisor What Is Integrated Marketing ?, Small Biz Trends IAB to Make TAG Registration Mandatory for Member to Fight against fraud and Improve Brand Safety, Business Wire 10 Platforms to Construct a Chatbot for Your Business, Practical Ecommerce Affordable Tools to Help Maximize Your Social Media Presence, Duct Tape Marketing B2B Marketing Technology Adoption and Use, MarketingProfs Everything You Need to Know About AdTech& MarTech in 4 Conferences, Marketo Marketing technology may never consolidate( but that’s a good thing )~ ATAGEND, Chief Marketing Technologist The Ad Tech Rumor Mill Churns News Of A Chrome Ad-Block Addition, AdExchanger Whatas new in AMP by Example, Accelerated Mobile Pages Project Five keys to managing your online reputation in Google search, Econsultancy 10 Facebook Advertising Statistics Marketer Must Know, MediaKix 3 Targeting Ideas To Scale Your Facebook Advertising, Search Engine People 3 routes Facebook is missing the barge on chatbots, VentureBeat Brands Taking Pinterest’s Advice Can Have a Happy Father’s Day, Adweek Creative for Instagram- 3 Tips for Startups and SMBs, 3Q Digital F8 Media Roundup, Facebook Media Facebook for Local Business: Creative Styles to Grow, Social Media Examiner Goodbye, Like button, Pinterest Blog How Much Time Do People Spend on Social Media ?, Constant Contact How to Acquire Valuable Client With Pinterest Advanced Targeting, Adweek New Instagram Stories Geostickers? Blame It on Rio, Adweek Social Media Advertising Spend Was Up 60% Year-Over-Year in Q1, Adweek Twitter’s testing a new way to reveal you news articles, VentureBeat What Facebook Could Learn From Other Platforms About Content Moderation, Fast Company

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