Marketing Day: Customer journey content, YouTube sunsets video editor& more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Look internally to attain external marketing impact and better results
Jul 24, 2017 by Scott Vaughan
Donat focus all your marketing endeavours on external customers and stakeholders. Columnist Scott Vaughan explains how stepping up your internal communications will boost your marketing outcomes.
Jul 24, 2017 by Scott Vaughan
Donat focus all your marketing efforts on external both consumers and stakeholders. Columnist Scott Vaughan explains how stepping up your internal communications will boost your marketing outcomes. How long does reputation management take ?
Jul 24, 2017 by Chris Silver Smith
Columnist Chris Silver Smith discusses the factors that affect the time it was necessary to clean up online content that damages your name or reputation.
Jul 24, 2017 by Chris Silver Smith
Columnist Chris Silver Smith discusses the factors that affect the time it takes to clean up online content that damages your name or reputation. Developing content for the customer journey
Jul 24, 2017 by Bobby Lyons
Columnist Bobby Lyons explains why SEOs must move away from aSEO contenta and start thinking about content that gratifies usersa wants throughout the buyer journey.
Jul 24, 2017 by Bobby Lyons
Columnist Bobby Lyons explains why SEOs must move away from aSEO contenta and start thinking about content that gratifies usersa needs throughout the buyer journey. Amazon Prime Dayas surprising effects on Google AdWords performance
Jul 24, 2017 by Andy Taylor
Columnist Andy Taylor dives into Merkle advertiser performance data to explore potential impacts of Amazonas recent Prime Day sale.
Jul 24, 2017 by Andy Taylor
Columnist Andy Taylor dives into Merkle advertiser performance data to explore the impact of Amazonas recent Prime Day sale. Voice is an important new channel for brands to measure, but not in a silo
Jul 24, 2017 by Chris Wareham
As more brands test out voice technology, voice data will be key to measuring success. Columnist Chris Wareham breaks down the metrics to use and explains why they should complement , not displace, your existing data sets.
Jul 24, 2017 by Chris Wareham
As more brands test out voice technology, voice data will be key to measuring success. Columnist Chris Wareham breaks down the metrics to use and explains why they should complement , not displace, your existing data sets. Itas a pressure-packed holiday season for retail
Jul 24, 2017 by Evan Magliocca
As retailers scramble to compete with, and survive against, Amazon, contributor Evan Magliocca discusses how retail is evolving and the trends we can expect to see this vacation season.
Jul 24, 2017 by Evan Magliocca
As retailers scramble to compete with, and survive against, Amazon, contributor Evan Magliocca discusses how retail is evolving and the trends we can expect to see this vacation season. YouTube to sunset Video Editor& Photo slideshows on September 20
Jul 24, 2017 by Amy Gesenhues
The features are being retired due to limited utilization so that YouTube can focus attempts on new tools.
Jul 24, 2017 by Amy Gesenhues
The features are being retired due to limited usage so that YouTube can focus endeavors on new tools. Accelerate your marketing with the MarTech Power Pack
Jul 21, 2017 by Marketing Land
Are you responsible for ensuring your organization thrives in this software-powered world? Then the MarTech Power Pack is for you. Youall gain insights, notions, and strategies you can use to accelerate your marketing and marketing organisation. Get Them Hooked: Asses Tools to Measure Online Engagement, MarTech Advisor Inside Microsoft’s Plan to Bring AI to its HoloLens Goggles, Bloomberg 11 Content Marketing Tips to Construct Your B2B Business, Top Rank Marketing Blog Content and the Knowledge Economy, Marketo Survey: Challenges Still Surround Content Marketing as a Business Asset, KoMarketing Amazon Lures Publishers to New Social Network by Paying Them to Post, Wall Street Journal Introducing the Black Friday- Cyber Monday Health Check, Shopify Plus Making the Most of the Omnichannel Customer Experience, Multichannel Merchant 3 Ways Social Media Can Supercharge Your Email Marketing Strategy, Social Media Explorer Email Access: Top Devices, Clients, and Platforms, MarketingProfs Study: Mobile email grows nearly 2x in 5 years, Mobile Marketer Google detecting bogus ads on programmatic exchanges, Business Insider Marketers’ Top 5 Challenges& How to Overcome Them, MarketingProfs The Art and Science of Planning a Marketing Budget, CMS Wire Mobile Advertising Leader Kargo Names Steven Filler SVP Sales, Europe for New Regional Initiatives, Kargo Redbrick Brings Influencer Marketing Campaigns Under One Roof, PR Newswire Scorpion Acquires Digital Marketing Leader Driven Local, PR Newswire How brands are utilizing AI to close the social commerce loop-the-loop, Digiday Is AI for Marketing All Hype? 3 Experts Weigh In, MarTech Advisor Is marketing technology entering a post-platform era ?, Chief Marketing Technologist How Four of the Biggest Mobile Messaging Apps Stack Up, eMarketer LinkedIn Lite launches as an Android app in India, coming to 60+ countries soon, TechCrunch Facebook Ads for B2B: Presenting the Right Content at the Right Time, PPC Hero Instagram Hashtag Research: How to Find Great Hashtags Fast, Tailwind Blog Why Hacking Social Media Algorithms Is a Dangerous Game, Stone Temple

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