Marketing Day: Content marketing strategies, B2B campaigns& D& B CMO Rishi Dave

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Natural language processing 101
Aug 11, 2017 by Justin Freid

Aug 11, 2017 by Justin Freid
What are the risks for businesses that are getting fake reviews on Google ?~ ATAGEND
Aug 11, 2017 by Joy Hawkins
Creating fake reviews might seem like a great way to boost your businessas local profile, but columnist Joy Hawkins warns that the consequences far outweigh the benefits. After all, youare not just violating Googleas guidelines a youare breaking the law.
Aug 11, 2017 by Joy Hawkins
Creating fake reviews might seem like a great way to boost your businessas local profile, but columnist Joy Hawkins warns that the consequences far outweigh the benefits. After all, youare not just violating Googleas guidelines a youare violating the law.
As Tile makes a long-term B2B play, its CMO says heas right where he loves to be
Aug 11, 2017 by Amy Gesenhues
Get to Know: Tile CMO Simon Fleming-Wood
Aug 11, 2017 by Amy Gesenhues
Get to Know: Tile CMO Simon Fleming-Wood Personable is profitable: A example to rethink your content marketing strategy
Aug 11, 2017 by Jen Schrauben
Content marketing strategies are great for delivering information but often fail at truly connecting with the reader. Columnist Jen Schrauben constructs the instance for incorporating friendlier, more authentic content into your overall strategy.
Aug 11, 2017 by Jen Schrauben
Content marketing strategies are great for delivering information but often fail at really connecting with the reader. Columnist Jen Schrauben constructs the case for incorporating friendlier, more authentic content into your overall strategy. Does branded content drive brand lift? New research takes an in-depth appear
Aug 11, 2017 by Peter Minnium
Contributor Peter Minnium dives into the results from a study showing that branded content genuinely runs and has a positive impact both on consumersa brand awareness and their buy intent.
Aug 11, 2017 by Peter Minnium
Contributor Peter Minnium dives into the results from a study showing that branded content genuinely works and has a positive impact both on consumersa brand awareness and their purchase intent. How soft calls to action will save your B2B campaign
Aug 11, 2017 by Garrett Mehrguth
You shouldnat have to decide between a soft or a hard call to action. Columnist Garrett Mehrguth explains why itas helpful to offer both and shares three soft CTA tactics that will help you make leads.
Aug 11, 2017 by Garrett Mehrguth
You shouldnat have to decide between a soft or a hard call to action. Columnist Garrett Mehrguth explains why itas helpful to offer both and shares three soft CTA tactics that will help you produce leads. D& B CMO Rishi Dave recounts how his company looked into the mirror to find the customer
Aug 11, 2017 by Barry Levine
The business data firm changed its pitching, products, tech and organisation in order to grow.
Aug 11, 2017 by Barry Levine
The business data firm changed its pitch, products, tech and organization in order to grow. Facebook tests targeting ads to people who visited brandsa brick-and-mortar stores
Aug 11, 2017 by Tim Peterson
By letting brands create Custom Audiences of store guests, Facebook ramps up its play for retailersa holiday budgets a and the pressure on Snapchat.
Aug 11, 2017 by Tim Peterson
By letting brands create Custom Audiences of store guests, Facebook ramps up its play for retailersa holiday budgets a and the pressure on Snapchat.

Online Marketing News From Around The Web:

Business Issues

Google CEO Sundar Pichai canceled an all-hands session about gender controversy due to employee worries of online harassment, Recode LinkedIn Rival Xing Sustains Hot Streak into H1, eMarketer Snap founders won’t sell shares despite plummeting cost, TechCrunch

Content Marketing

4 Tools to Build You a Content Curating Master, Marketo How to Create Sexy, Interesting Content for a Boring Industry, Search Engine Journal Repurposing 101: How To Turn One Idea Into Multiple Pieces Of Content, Search Engine People

E-Commerce

Amazon, SoftBank Battle for One of Last Untapped Internet Market, Wall Street Journal Exclusive: Amazon in talks to offer event ticketing in U.S ., Reuters What you need to know about Walmart’s e-commerce acquisition spree, Digiday

Email Marketing

Email Automation 101: How To Use Automation, AWeber Communications Master Class: 3 Deliverability Secret from Top Email Senders, MarTech Advisor

General Internet Marketing

How brands are using empathy to enhance marketing, Econsultancy Marketing 101: What is a radio button ?~ ATAGEND, MarketingSherpa Blog Millennial Marketing: 4 Effective Ways to Reach Millennials, MarketingProfs

Internet Marketing Industry

American Media, Inc.& Us Weekly Join Facebook’s New Video Platform, Watch, PR Newswire Shoppers are 48% More Likely to Drop Off Slow Sites Before the First Page Loads, Says Mobify Mobile Commerce Insights 2017 Q2 Report, Market Wired

MarTech

Shake Shack’s new chatbot can answer 300 customer questions, Digiday The Top 10 Social Media Listening Tools for Budget Marketers, Social Media Explorer

Mobile/ Local Marketing

6 Things Marketers Need to Know About Snapchat Spectacles, Search Engine Journal Apple refuses to enable iPhone emergency settings that could save countless lives, The Next Web Facebook ultimately announces premium video service Watch, but will anyone tune in ?~ ATAGEND, Mobile Marketer

Social Media

How To Get Thousands of Instagram Followers From Scratch( The Ultimate Guide ), Jeff Bullas How to Use Snapchat for Business and Finance, Web Ink Now Study: Pinterest helps brands engage shoppers, Mobile Marketer

Video

8 Way to Make Better Live Videos on Social Media, Duct Tape Marketing Blogging Vs. Vlogging: Which is Better for You?- CopyPressed, CopyPressed Marketers Must Pick Up the Video Camera- Here’s How, Content Marketing Institute

Read more: marketingland.com

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