Marketing Day: Chatbots, content production models& Microsoft’s earnings report

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Building an Amazon Alexa Skill is so easy, Grandma can do it
Jul 21, 2017 by Paul Shapiro
How can you tap into the power of Amazonas Alexa? Contributor Paul Shapiro walks you through the different types of Alexa Skills you can create and explains how to easily set up a Flash Briefing Skill.
Jul 21, 2017 by Paul Shapiro
How are you able tap into the power of Amazonas Alexa? Contributor Paul Shapiro walks you through the different types of Alexa Skills you can create and explains how to easily set up a Flash Briefing Skill. The name is Bot, Chatbot: How to shake up conversions with stirring conversations
Jul 21, 2017 by Purna Virji
Columnist Purna Virji explains why an AI-driven conversation agent can potentially be the best sales assistant you have, and provides advice for how to scheme and implement your own chatbot.
Jul 21, 2017 by Purna Virji
Columnist Purna Virji explains why an AI-driven conversation agent can potentially be the best sales assistant you have, and offer advice for how to scheme and enforce your own chatbot. Comparing content production models: Which is right for your business ?
Jul 21, 2017 by Rachel Lindteigen
Columnist Rachel Lindteigen discuss the advantages and drawbacks of the hub-and-spoke model and the skyscraper technique to help you decide which is the best fit for your organization.
Jul 21, 2017 by Rachel Lindteigen
Columnist Rachel Lindteigen discusses the advantages and drawbacks of the hub-and-spoke model and the skyscraper technique to help you ascertain which is the best fit for your organization. Survey outcomes: Hereas what 376 marketers say is working in online marketing
Jul 21, 2017 by Jayson DeMers
Wondering about the current state of the industry? Columnist Jayson DeMers shares highlightings and stats from a recent survey of digital marketers.
Jul 21, 2017 by Jayson DeMers
Wondering about the current state of the industry? Columnist Jayson DeMers shares highlights and stats from a recent survey of digital marketers. The impact of mediators: How brands can close the gap between themselves and customers
Jul 21, 2017 by Davor Sutija
As millennials and Gen Z shoppers shape the future of retail, contributor Davor Sutija explains why brands need to embrace technologies that will help them keep pace and bridge the digital gap.
Jul 21, 2017 by Davor Sutija
As millennials and Gen Z shoppers shape the future of retail, contributor Davor Sutija explains why brands need to embrace technologies that will help them keep pace and bridge the digital gap. Cloud-computing growth drives Microsoft quarterly earnings beat
Jul 21, 2017 by Greg Sterling
Commercial Cloud revenue run-rate was simply under $19 B, virtually$ 2B in phone-related losses helped, too.
Jul 21, 2017 by Greg Sterling
Commercial Cloud revenue run-rate was simply under $19 B, almost$ 2B in phone-related losses helped, too. Hereas what performance advertisers are saying about Quoraas new ad platform
Jul 21, 2017 by Ginny Marvin
Whether theyave been on the platform for one month or seven, advertiser feedback is strikingly similar: We like the performance a when can we scale? Channel Signal C.E.O. on Product Review Analytics, Practical Ecommerce Content Marketer: Ditch the Clickbait and Focus on User Needs, CMS Wire How to Create Top-of-Funnel Content That Works, Vertical Measures The Content Marketer’s Guide to Story Structure, Content Marketing Institute Amazon Review” How To “: Easy Steps for Get More Customer Reviews, Marketing Words Blog Does Amazon Compete With Its Own Merchants ?, MarketingProfs How Microservices Can Transform Omnichannel Retail and Unlock Growth, MarTech Advisor The Psychology of Subject Lines: Using Science to Optimize Clicks, Social Media Explorer 8 Influencer Strategies for Retail Brand to Boost Marketings, Simply Measured A Few Good Reasons To Confront Digital Advertising’s Essential Truths, AdExchanger Pixabilityas CEO Shares New Cause-Related Marketing Research: Why Brands Shouldnat Be Afraid to Take a Stand, The Official Google Blog Three New Tools from AWeber to Help You Write Better Marketing Emails for Your Business, Globe Newswire comScore Ranks the Top 50 U.S. Digital Media Properties for June 2017, PR Newswire TUNE Announces New Fraud Prevention Solution, Empowers Marketer and Ad Partner to Fight Fraud, PR Newswire 3 Vendor-Created Barriers to AI Adoption, CMS Wire Top Webapps& Tools That All Bloggers Should Learn To Use, The Blog Herald What Are the Best Distribution Tools for Content Today ?, CopyPressed eMarketer Release Latest Estimations for Worldwide Messaging App Usage, eMarketer Are You Effectively Filling Your Funnel with Social ?, Socialbakers Facebook Wishing To Prove Its Value In Mixed Media Campaign, AdExchanger New Feature Breakdown: LinkedIn’s Matched Audiences Targeting, 3Q Digital

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