Marketing Day: Becoming an analytical marketer, holiday shopping forecasts& more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Why microsites arenat always ideal for SEO
Sep 1, 2017 by Janet Driscoll Miller
Microsites have their utilizes, but columnist Janet Driscoll Miller highlights the fact that they can often create unnecessary headaches for search engine optimization professionals.
Sep 1, 2017 by Janet Driscoll Miller
Microsites have their employs, but columnist Janet Driscoll Miller highlights the fact that they can often create unnecessary headaches for search engine optimization professionals. Evaluating PPC talent, portion 2: The test
Sep 1, 2017 by Brett Middleton
In component 2 of his series on evaluating PPC candidates, columnist Brett Middleton shares some tests you can administer to determine whether a potential hire is a good fit for your business.
Sep 1, 2017 by Brett Middleton
In proportion 2 of his series on assessing PPC candidates, columnist Brett Middleton shares some tests you can administer to determine whether a potential hire is a good fit for your business. The 5-step approach to becoming an analytical marketer
Sep 1, 2017 by Nandini Rathi
Contributor Nandini Rathi examines how smart marketers are turning to analytics to bridge the gap between knowledge and execution.
Sep 1, 2017 by Nandini Rathi
Contributor Nandini Rathi examines how smart marketers are turning to analytics to bridge the gap between knowledge and execution. Capturing dark social activity can help brands avoid data commodification
Sep 1, 2017 by Chuck Moran
Donat dismis the data on activity that happens outside of regular social channels. Contributor Chuck Moran explains how utilizing dark social will set your data strategy apart from the competitionas.
Sep 1, 2017 by Chuck Moran
Donat dismis the data on activity that happens outside of regular social channels. Contributor Chuck Moran explains how utilizing dark social will set your data strategy apart from the competitionas. More than 1/3 of shoppers plan to start holiday shopping before Black Friday[ report ]
Sep 1, 2017 by Amy Gesenhues
According to CPC Strategyas 2017 US Holiday Shopping forecasts, 72% of shoppers will be doing their vacation gift-buying on Amazon.
Sep 1, 2017 by Amy Gesenhues
According to CPC Strategyas 2017 US Holiday Shopping forecasts, 72% of shoppers will be doing their vacation gift-buying on Amazon. Earth Networks CMO says martech delivers a lasting first impression within the prospect experience
Sep 1, 2017 by Amy Gesenhues
Anuj Agrawal, CMO for Earth Networks, will be a panelist for the aFrom Prospect to Reference Customer: Maximize Lifetime Value with Martecha session at MarTech Boston.
Sep 1, 2017 by Amy Gesenhues
Anuj Agrawal, CMO for Earth Networks, will be a panelist for the aFrom Prospect to Reference Customer: Maximize Lifetime Value with Martecha session at MarTech Boston. Branch now offers its Deep Linked Email solution on a majority of ESPs
Sep 1, 2017 by Barry Levine
The company tells it stimulates it easy to be established deep links to apps from connects inside emails, which are mostly read on mobile devices.
Sep 1, 2017 by Barry Levine
The company says it makes it easy to set up deep links to apps from links inside emails, which are mostly read on mobile devices. AdWords ad rotation sets to get trimmed: Optimize or donat
Sep 1, 2017 by Ginny Marvin
The machine learning-powered ad rotation defining comes front and center.
Sep 1, 2017 by Ginny Marvin
The machine learning-powered ad rotation defining comes front and center. The game changer in retail personalization: Consumer identity management
Sep 1, 2017 by Dave Dague
Contributor Dave Dague explains how consumer identity management will help you deliver a personalized, relevant experience to customers and give you a leg up on the competitor this holiday season and beyond.
Sep 1, 2017 by Dave Dague
Contributor Dave Dague explains how consumer identity management will help you deliver a personalized, relevant experience to customers and give you a leg up on the competitor this vacation season and beyond. Throw a party with your ad data
Sep 1, 2017 by Adam Grow
If youare hosting a party, youave got to have the perfect guest listing a and your data is the same route. Columnist Adam Grow walks you through how to use comprehensive first-, second- and third-party data to acquire the right customers.
Sep 1, 2017 by Adam Grow
If youare hosting a party, youave got to have the perfect guest listing a and your data is the same route. Columnist Adam Grow walks you through how to use comprehensive first-, second- and third-party data to acquire the right clients. How media companies are generating episodic series for Instagram Stories
Sep 1, 2017 by Tim Peterson
Bustle, New Form Digital and WeBuyGold have made original programs for Facebookas other fledgling video service.
Sep 1, 2017 by Tim Peterson
Bustle, New Form Digital and WeBuyGold have produced original programs for Facebookas other fledgling video service. Yelp introduces custom( local) audiences for national advertisers
Sep 1, 2017 by Greg Sterling
The company is building its local search data available to brands and enterprises for targeting via exchanges.
Sep 1, 2017 by Greg Sterling
The company is building its local search data available to brands and enterprises for targeting via exchanges. Instagram starts putting Stories, but not Story ads, on its website
Aug 31, 2017 by Tim Peterson
With 250 million people checking out Narrative in its app every day, Instagram is expand the product to its online audience that skews international. 5 Reason Your Marketing Agency is Fighting to Measure Its Impact, Constant Contact Blogs Sortable’s Founder Christopher Reid On Analytics, Sortable Alphabet Wraps Up Reorganization With a New Company Called XXVI, Bloomberg Apple Siri division now reports to Craig Federighi not Eddy Cue, Business Insider Inside Amazon’s pitch to agencies, Digiday Case Study: How an Unusual, Soft-Sell Sponsored Post Turned Readers Into Customers, Street Fight Creating Understandable Content, CopyPressed How to Ungate Content for Success, Content Marketing Institute 6 Ways Brands and Retailers Can Leverage Reviews, Multichannel Merchant A retailer’s guide to the vacation season, Retail Dive Global Ecommerce Statistics and 10 International Growth Trends You Need, Shopify Plus Lessons from an ecommerce email marketer, Practical Ecommerce Will email marketing exist in 5 years ?, My Emma An open letter to publishers on ads.txt: Adopt or be blocked, Digiday Marketing 101: What is CRO( Conversion Rate Optimization )?, MarketingSherpa Blog The 10 Pillars of Successful Branding, Marketo MobiBlue Unveils Free Custom Mobile App For Small Businesses, Markets Insider MRP’s New ABM Display Advertising Offering Gives Marketers Direct Reach into Target Accounts, PR Newswire STRIVR Expands C-Suite to Further Fuel Company’s Growth in the Enterprise, PR Web The Future of AI and Chatbots: What Comes Next ?, Social Media Explorer Latest Estimates for US Proximity Mobile Payments, eMarketer The Most-Deleted and Least-Used Mobile Apps, MarketingProfs Facebook Advertising Benchmarks: CTR, CPM& CPC in 2Q17, MarketingProfs Forrester: Teens suggest Instagram, Snapchat have room for more ads, Mobile Marketer What To Do When Facebook Engagement Declines[ Research ], Heidi Cohen

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