Marketing Day: B2B vs. B2C social strategy, brand safety on YouTube& more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

What constructs for a valued martech provider ?~ ATAGEND
Jun 26, 2017 by Scott Vaughan
In the rapidly growing martech space, how do you decide which providers are worthy of your investment? Contributor Scott Vaughan taps some industry pros to share their tips-off.
Jun 26, 2017 by Scott Vaughan
In the steadily growing martech space, how do you determine which providers are worthy of your investment? Contributor Scott Vaughan taps some industry pros to share their tips-off.
SMX Advanced session: Mobile-First For The Advanced SEO
Jun 26, 2017 by Greg Gifford
How can websites prepare for the mobile-first index? Columnist Greg Gifford recaps a conference from SMX Advanced dealing with the impending rollout of Googleas new index, which prioritizes mobile content over desktop.
Jun 26, 2017 by Greg Gifford
How can websites prepare for the mobile-first index? Columnist Greg Gifford recaps a session from SMX Advanced dealing with the impending rollout of Googleas new indicator, which prioritizes mobile content over desktop. Danny Sullivan: My new role as advisor for Third Door Media
Jun 26, 2017 by Danny Sullivan
Marketing Land continues on strong, with an outstanding squad in place.
Jun 26, 2017 by Danny Sullivan
Marketing Land continues on strong, with an outstanding team in place. B2B vs. B2C: Whatas the social strategy ?~ ATAGEND
Jun 26, 2017 by Brad O’Brien
How does an effective social advertising game plan differ between B2B and B2C companies? Columnist Brad OaBrien shares tips-off on optimizing the social approach for both audience forms.
Jun 26, 2017 by Brad O’Brien
How does an effective social ad game plan differ between B2B and B2C companies? Columnist Brad OaBrien shares tips-off on optimizing the social approach for both audience forms.
Timeline: Googleas ongoing efforts to address brand safety on YouTube
Jun 26, 2017 by Ginny Marvin
Addressing brand safety took on a new urgency after an advertiser uprising this spring. Hereas the rundown of what the company has done to address advertiser concerns.
Jun 26, 2017 by Ginny Marvin
Addressing brand safety took on a new urgency after an advertiser rebellion this spring. Hereas the rundown of what the company has done to address advertiser concerns. Major publishers band together against the awalled gardensa in Sonobias cookie-less ad marketplace
Jun 26, 2017 by Ginny Marvin
Combined, the publishers deliver an audience of more than 150 million signed-in users.
Jun 26, 2017 by Ginny Marvin
Combined, the publishers deliver an audience of more than 150 million signed-in users. Is retargeting succumbing ?~ ATAGEND
Jun 26, 2017 by Barry Levine
Since third-party cookies are crumbling, itas time to ask if the working day of ads following you everywhere are numbered.
Jun 26, 2017 by Barry Levine
Since third-party cookies are crumbling, itas time to ask if the working day of ads following you everywhere are numbered.
Four routes brands can boost retail channels marketings through content
Jun 26, 2017 by Adri Nowell
In an overcrowded e-commerce marketplace, how do you attain your brand stand out for customers? Contributor Adri Nowell shares four tips to help you increase online marketings on your retail partner websites.
Jun 26, 2017 by Adri Nowell
In an overcrowded e-commerce marketplace, how do you stimulate your brand stand out for customers? Contributor Adri Nowell shares four tips-off to help you increase online marketings on your retail partner websites. Compare 9 paid search campaign management tools
Jun 23, 2017 by Digital Marketing Depot
Marketing Landas aEnterprise Paid Media Campaign Management Platforms: A Marketeras Guidea analyse the market for paid search and other information campaign management platforms and the considerations involved in implementing this software into your business. Jet.com Courts Premium Publishers With Competitive Affiliate Rates, AdExchanger 101+ KPI Selections: Use the Best Key Performance Indicators, Content Marketing Institute Lead with your Ears: Driving Performance with Speech Analytics, MarTech Advisor Survey: Big data, predictive analytics top investment priorities, Retail Dive Which Analytics Stats Actually Matter to Your Blog and Marketing Campaign ?, The Blog Herald We’ve heard from a bunch of you about” Safe Mode “, Tumblr Alphabet partners with Avis to manage self-driving auto fleet, Reuters Facebook, Microsoft, Twitter and YouTube Announce Formation of the Global Internet Forum to Counter Terrorism, Official YouTube Blog Jeff Bezos says Amazon will “keep investing” in India as rivals raise new war chests, TechCrunch LinkedIn’s head of China is leaving the company, TechCrunch Mark Zuckerberg just sold $42.5 million of Facebook stock, Quartz Twitter Head of Sport, Australia Jonno Simpson Makes an Unscriptd Departure, Adweek What Amazon taught us this week: Data-centric companies will devour competitors, VentureBeat 10 Things Your Content Must Do to Succeed, Search Engine Journal 10 Truths About Content Marketing You Need To Know, Jeff Bullas Contagious Content Marketing: How to Devote Your Content Viral Potential, Top Rank Marketing Blog How to Be More Inclusive In Your Content Marketing, CopyPressed Paint by Numbers: Utilizing Data to Make Great Content, Moz We Analyzed 100 Million Headlines. Here’s What We Learned( New Research ), BuzzSumo How to Optimize Your Website for Multiple Topics, Search Engine Journal Domain registrars hate registry exceptions, Domain Name Wire Amazon files patent for drone delivery’ beehive’ fulfillment centre, Retail Dive How Amazons Whole Foods Buy Could Transform the Retail Ecosystem, Street Fight How to Construct a Black Friday Micro-Influencer Program, MarketingProfs Quick Guide to Amazon’s Advertiser Audiences, The AdStage Blog Will Amazon’s Brand Registry restrict marketplace vendors ?, Practical Ecommerce 29 Inspiring Examples of Behaviorally-Targeted Emails, Kiss Metrics Email Marketing Purchase Drivers by Generation, MarketingProfs Email Outreach Tips: +22 Link Building Email Templates, Kaiser the Sage Father’s Day Email Report: Smartphone Email Opens Dominate, Movable Ink Blog How to Write Email Newsletters People Open& Act On, Content Marketing Institute Two List Building Plugins That Dedicate You Maximum Results For Minimal Effort, Click Newz 10 Ways To Build Powerful Connections With Influencers, Jeff Bullas If a marketing tactic works, but people detest it, should you use it ?, Chief Marketing Technologist Influence Marketing: Tips on Observing an Influencer, Compukol When to Send Article Pitches( and Other Important Emails ), Copyblogger YouAppi Research Shows that Mobile Marketer are Challenged by Mobile Video Despite its Dynamic, PR Newswire How Technology is Making More Opportunities for the Modern Marketer, Marketo Online Advertising Puts Another Link In The Blockchain, AdExchanger SAP’s CMO: Every Company Is A Technology Company, AdExchanger Survey: Marketers Failing to Unlock Full Potential of AI and Voice Search, KoMarketing The Ethics of Using AI in Advertising, AdAge How Location-Based Service Will Take the Customer Experience to the Next Level, MarTech Advisor The Mobile Marketing Studio: 26 Apps to Help You Make Epic Social Media Content on Your Smartphone, The Buffer Blog Evernote will kill its BlackBerry and Windows Phone apps on June 29, VentureBeat 23 Instagram Tools to Connect with Shoppers, Practical Ecommerce 7 Proven Facebook Marketing Ideas That Will Help Your Business, Search Engine Journal Facebook celebrates Harry Potter’s 20 th anniversary with a magical Easter egg, The Verge How to Optimize Your Facebook Page for Product Marketings, Social Media Examiner How to Define Up Pinterest Rich Pins for your WordPress Website, WPExplorer Snapchat’s newest feature is also its biggest privacy threat, The Verge Twitter’s new ad is a hellscape full of sweaty, shouting people, The Verge Twitter’s New Star-Studded Ads Demonstrate How Hashtags Connect All Sides of a Story, Adweek

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