Marketing Day: B2B developer marketing, Twitter’s brand strategy director& more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

SEO Ranking Factors in 2017: Whatas Important and Whatas Not
Oct 26, 2017 by Jessica Thompson

What are the most crucial search engine ranking factors these days? Panelists at SMX East discussed their findings and provided practical advice for putting this data into action.

Oct 26, 2017 by Jessica Thompson

What are the most crucial search engine ranking factors these days? Panelists at SMX East discussed their findings and provided practical advice for putting this data into action.

5 ways to sell more this vacation season with Googleas updates to shopping ads
Oct 26, 2017 by Frederick Vallaeys

Contributor Frederick Vallaeys shares techniques to get the most out of your product listing ads by employing both new and often-overlooked features.

Oct 26, 2017 by Frederick Vallaeys

Contributor Frederick Vallaeys shares techniques to get the most out of your product listing ads by utilizing both new and often-overlooked features.

B2B developer marketing? Itas complicated .
Oct 26, 2017 by Josh Aberant

Columnist Josh Aberant has practical advice for navigating when your target audience extends beyond the person or persons crafting code.

Oct 26, 2017 by Josh Aberant

Columnist Josh Aberant has practical advice for navigating when your target audience extends beyond the person or persons crafting code.

Let customers drive emailas cadence
Oct 26, 2017 by Len Shneyder

Donat annoy your subscribers with email overload. Columnist Len Shneyder explains how preference centers can empower customers and assistance email marketers know how much is too much.

Oct 26, 2017 by Len Shneyder

Donat annoy your subscribers with email overload. Columnist Len Shneyder explains how preference centers can empower customers and assist email marketers know how much is too much.

Amazon to give Prime clients free access to paid Alexa skills content
Oct 26, 2017 by Greg Sterling

Company continues to expand Prime benefits; intent to renew about 75 percentage.

Oct 26, 2017 by Greg Sterling

Company continues to expand Prime benefits; intent to renew about 75 percent.

Segment launches Personas to capture its ecosystem data into customer profiles
Oct 26, 2017 by Barry Levine

The company is advancing beyond its origin as a data switchboard as it adds to its role as a Customer Data Platform.

Oct 26, 2017 by Barry Levine

The company is advancing beyond its origin as a data switchboard as it adds to its role as a Customer Data Platform.

Survey: Most consumers unaware that paid influencer posts are #ads
Oct 26, 2017 by Greg Sterling

The unanswered topic is whether most prominent disclosures would impact influencer-driven sales.

Oct 26, 2017 by Greg Sterling

The unanswered question is whether more prominent revealings would impact influencer-driven sales.

Q& A: Twitteras Stacy Minero details its new branded-content program, #Fuel
Oct 26, 2017 by Tim Peterson

Twitteras director of brand strategy explains why the companyas Brand Strategy team lately spawned a separate branded-content program.

Oct 26, 2017 by Tim Peterson

Twitteras director of brand strategy explains why the companyas Brand Strategy team recently spawned a separate branded-content program.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

Protagonist adds action tools to its narrative analytics for brands
Oct 26, 2017 by Barry Levine

Going beyond its previous identification of brand-relevant notions, the startup is now offering tools to find associated words, channels and influencers.

Oct 26, 2017 by Barry Levine

Going beyond its previous identification of brand-relevant faiths, the startup is now offering tools to find associated words, channels and influencers.

PayPalas new Marketing Solutions tool sheds light on how shoppers use the online pay platform
Oct 26, 2017 by Amy Gesenhues

The Marketing Solutions data set includes insight on things like mobile shopper numbers, big-ticket versus small-ticket purchases and more.

Oct 26, 2017 by Amy Gesenhues

The Marketing Solutions data set includes insight on things like mobile shopper numbers, big-ticket versus small-ticket buys and more.

Everything you need to know about the IAB ads.txt initiative
Oct 26, 2017 by Alex Bornyakov

If you havenat yet rolled out ads.txt, it might be time to hop on board. Contributor Alex Bornyakov walks you through what you need to know about the IABas initiative to fight fraud and how to implement it.

Oct 26, 2017 by Alex Bornyakov

If you havenat yet rolled out ads.txt, it might be is high time to hop on board. Contributor Alex Bornyakov walks you through what you need to know about the IABas initiative to fight fraud and how to implement it.

Twitter says it overcounted users for three years as its ad revenue shrinks for 4th straight one-quarter
Oct 26, 2017 by Tim Peterson

Twitteras Q3 2017 earnings report featured many declines, from all revenues to ad revenue to historical monthly user counts.

Oct 26, 2017 by Tim Peterson

Twitteras Q3 2017 earnings report featured many declines, from total revenue to ad revenue to historical monthly user counts.

Online Marketing News From Around The Web:

8 Rules for the Startup Marketer( or Anyone Who Wants to Guess Like One ), Content Marketing Institute Blending Art with Strategy for Powerhouse Content, Copyblogger Holiday Social Media Campaigns that Deliver, MarTech Advisor How Snapchat Has Kept Itself Free of Fake News, Bloomberg Hype in Digital Commerce: 5 Rising Technologies to Watch, Get Elastic Machine Learning Will Transform the Advertising Industry, CMS Wire Real Life Experiences in Cleaning Up Your Marketing Data, Marketo Retail Email: 3 Possibilities in the Retail’ Apocalypse ‘, MarketingProfs State of Content Marketing: 2017 Blogging Statistics& Data, Vertical Measures Why brands should care about mobile performance marketing, Mobile Marketer

Read more: marketingland.com

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