Marketing Day: April Fools pranks, Snapchat story search& Reddit ads


Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Snapchat makes it possible to search for Narratives by keywords
Mar 31, 2017 by Danny Sullivan

The change should make it easier for people to discover more content on Snapchat, perhaps leading to more time spent in the app.

Mar 31, 2017 by Danny Sullivan

The change should make it easier for people to discover more content on Snapchat, perhaps leading to more time spent in the app.

April Fools’ Day 2017: Play Ms. Pac-Man, Amazon Echo’s Petlexa, Google Gnome& more
Mar 31, 2017 by Matt McGee

The annual day( or days, as has become the case) of pranks from major search/ marketing/ tech companies is underway.

Mar 31, 2017 by Matt McGee

The annual day( or days, as has become the case) of pranks from major search/ marketing/ tech companies is underway.

Reddit launches a new self-serve ad platform
Mar 31, 2017 by Tamar Weinberg

New platform offers changes to how advertisers are billed, how campaigns are created and how metrics are reported.

Mar 31, 2017 by Tamar Weinberg

New platform offers changes to how advertisers are billed, how campaigns are created and how metrics are reported.

Facebook expands branded content program, will mark posts as’ paid ‘
Mar 31, 2017 by Tamar Weinberg

Facebook is opening branded content to more brands, updating policies and constructing it more obvious when a post has been paid for.

Mar 31, 2017 by Tamar Weinberg

Facebook is opening branded content to more brands, updating policies and constructing it more obvious when a post has been paid for.

Search& social integration: Takeaways from SMX West
Mar 31, 2017 by Caitlin Jeansonne

Search and social don’t have to live in separate silos. Contributor Caitlin Jeansonne recaps SMX West conferences that looked at how SEO and social media teams can complement each other to provide stronger results.

Mar 31, 2017 by Caitlin Jeansonne

Search and social don’t have to live in separate silos. Contributor Caitlin Jeansonne recaps SMX West conferences that looked at how SEO and social media teams can complement each other to provide stronger results.

Reaching users wherever they are
Mar 31, 2017 by Josh Todd

Columnist Josh Todd explains why omnichannel marketing will be increasingly necessary for keeping your customers engaged and moving them through the sales funnel.

Mar 31, 2017 by Josh Todd

Columnist Josh Todd explains why omnichannel marketing will be increasingly necessary for keeping your customers engaged and moving them through the sales funnel.

How to decide’ Should I bid ?’
Mar 31, 2017 by Kevin Lee

Are your paid search ads cannibalizing your organic search traffic? Columnist Kevin Lee explores their own problems of determining when it’s worth it to bid and when it’s better to let organic do the work.

Mar 31, 2017 by Kevin Lee

Are your paid search ads cannibalizing your organic search traffic? Columnist Kevin Lee explores their own problems of determining when it’s worth it to bid and when it’s better to let organic do the work.

Google Maps ad traffic steadily growing
Mar 31, 2017 by Andy Taylor

Columnist Andy Taylor of Merkle shares data on the growth of ad traffic from Google Maps, including conversion rate and CPC data by device.

Mar 31, 2017 by Andy Taylor

Columnist Andy Taylor of Merkle shares data on the growth of ad traffic from Google Maps, including conversion rate and CPC data by device.

Baidu becomes Googleas biggest ally in mobile page velocity
Mar 31, 2017 by Hermes Ma

Chinese search engine Baidu will soon support Accelerated Mobile Pages( AMP) in its search results, expanding the reach of AMP significantly. Columnist Hermas Ma believes the worldwide impact on mobile page velocity will be notable.

Mar 31, 2017 by Hermes Ma

Chinese search engine Baidu will soon support Accelerated Mobile Pages( AMP) in its search results, expanding the reach of AMP significantly. Columnist Hermas Ma believes the worldwide impact on mobile page velocity will be notable.

Are you grateful for digital ?
Mar 31, 2017 by Lewis Gersh

In a world where we’re bombarded with digital interruptions, it’s hard to feel grateful for digital. So what’s a marketer to do? Columnist Lewis Gersh has an answer to the conundrum.

Mar 31, 2017 by Lewis Gersh

In a world where we’re bombarded with digital interruptions, it’s hard to feel grateful for digital. So what’s a marketer to do? Columnist Lewis Gersh has an answer to the conundrum.

How’s your customer data? Learn how to keep it fresh and accurate
Mar 30, 2017 by Digital Marketing Depot

Ask any marketer what shape their client data is in and opportunities are good youall hear: “poor.” In this webinar, weall learn how to fix that, and how to build a solid foundation with your client dataset. If you think network data means gathering business cards at lunch, youare in for a surprise. Todayas successful […]

Mar 30, 2017 by Digital Marketing Depot

Ask any marketer what shape their client data is in and opportunities are good youall hear: “poor.” In this webinar, weall learn how to fix that, and how to build a solid foundation with your client dataset. If you think network data means gathering business cards at lunch, youare in for a surprise. Todayas successful […]

Keep your marketing campaigns coordinated across media platforms
Mar 31, 2017 by Digital Marketing Depot

While digital media was a great beneft for many companies, “its not” without its problems. One of the biggest difculties is biding organized and consistent, because digital media has so many channels to choose from. Misbranding or getting something wrong or confounded can really cause an issue for any company, so consistency and organization […]

Mar 31, 2017 by Digital Marketing Depot

While digital media was a great beneft for many companies, “its not” without its problems. One of the biggest difculties is biding organized and consistent, because digital media has so many channels to choose from. Misbranding or getting something wrong or confounded can really cause an issue for any company, so consistency and organization […]

Online Marketing News From Around The Web:

Blogs& Blogging

WordPress App for Android Adds Better Support for Jetpack-Enabled Sites, wptavern.com

Content Marketing

6 Route to Energize Your Content Marketing Team( and Your Content ), Content Marketing Institute How Content Helps the UK’s Biggest Grocery Stores Corner the Market, Contently

Conversion Optimization

The Periodic Table of Landing Page Elements( and How to Use Them for Explosive Success ), www.leadpages.net What’s a Good Conversion Rate ?, Portent

Display& Contextual Advertising

Apple Opens Up, Allowing Third-Party Ad Measurement Via NBCU Deal, Ad Exchanger Banner ads: best creative practices, 3Q Digital Pulling Ads from Google: Smart Move or PR Stunt ?, www.wordstream.com

Domaining

Premium renewals create headaches for domain buyers, Domain Name Wire

E-Commerce

Amazon Business Is Arriving For You, Distributor, www.cmswire.com Lipton’s Ecom Site Brews Up More Conversions With AI, Ad Exchanger

General Internet Marketing

5 Reasons CMOs Are Failing at ROI, www.martechadvisor.com

MarTech

Get Smart Content and Bombora Form Partnership to Empower the Next Generation of Marketing Personalization with Intent-Based Insights, globenewswire.com Reshift Media Revolutionizes Facebook and Google Advertising for Multi-Location Businesses, www.reshiftmedia.com Connatix Launches Platform Focused On Brand Safety, MediaPost Google’s AI Hasn’t Passed Its Biggest Test Yet: Hunting Hate, Bloomberg

Mobile/ Local Marketing

6 Route to Get Around Google’s Mobile Sign Up Form Penalty, AWeber Introducing the Mobile Sites certification, for web developers, developers.googleblog.com Starbucks to test mobile order and pay-only store at headquarters, Reuters

Social Media

The New Twitter @-Replies Are Devoting Me an Ulcer, motherboard.vice.com 3 Keys to the Future of Social Media Marketing, Marketo 5 Effective Ways Your Business Can Sell on Pinterest, blogs.constantcontact.com Paid Social Targeting: Wins and Losers, www.beyondthepaid.com Rethinking our default profile photo, Official Twitter Blog Study: Merely 22% of consumers have engaged with a chatbot, www.retaildive.com

Video

YouTube creators have complained about deteriorations in ad revenue, www.recode.net The’ Brand Safety’ Narrative Tearing Up YouTube Is All Wrong, Ad Age

Read more: marketingland.com

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