Marketing Day: AI myths, Spotify’s self-serve ad platform& Vimeo gets live streaming

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

All-new MarTech Today guide: Enterprise Digital Personalization Tools
Sep 27, 2017 by Digital Marketing Depot
With advances in artificial intelligence( AI ), personalization has become more than a content or product recommendation. Marketers now provide adaptive mobile experiences and website background images that closely match the visitoras profile, as well as customized page layouts based on guest behaviours a rather than simply their demographic persona or geographic location.
Sep 27, 2017 by Digital Marketing Depot
With advances in artificial intelligence( AI ), personalization has become more than a content or product recommendation. Marketers now offer adaptive mobile experiences and website background images that closely match the visitoras profile, as well as customized page layouts based on guest behaviours a rather than just their demographic persona or geographic location. Busting AI myths: Why AI will help marketers usher in an age of extreme personalization
Sep 27, 2017 by Brian Solis
In an age when consumers expect deep personalization, AI is here to help. So whatas the holdup among marketers? Contributor Brian Solis discusses the top myths slowing its adoption.
Sep 27, 2017 by Brian Solis
In an age when consumers expect deep personalization, AI is here to help. So whatas the holdup among marketers? Contributor Brian Solis discusses the top myths slowing its adoption. Spotify launchings self-serve platform for audio ad campaigns
Sep 27, 2017 by Ginny Marvin
The new ads platform is aimed at bringing more SMB advertisers to the streaming audio service.
Sep 27, 2017 by Ginny Marvin
The new ads platform is also intended to bringing more SMB advertisers to the streaming audio service. Vimeo launches its first live-streaming product& announces plan to acquire Livestream
Sep 27, 2017 by Amy Gesenhues
Vimeo CEO Anjali Sud says live-streaming has been the top request from the siteas inventor community.
Sep 27, 2017 by Amy Gesenhues
Vimeo CEO Anjali Sud says live-streaming has been the top request from the siteas inventor community. B2B products are facing a CX make-or-break moment. Hereas why
Sep 27, 2017 by Brent Sleeper
An emphasis on client experience isnat just for consumer brands anymore. Contributor Brent Sleeper analyzes why CX is mission-critical to B2B product teams.
Sep 27, 2017 by Brent Sleeper
An emphasis on client experience isnat just for consumer brands anymore. Contributor Brent Sleeper analyse why CX is mission-critical to B2B product teams. MailChimp adds Google Ads as it becomes a multichannel platform
Sep 27, 2017 by Barry Levine
This is the third ad tool addition this year to the Atlanta-based email marketing platform.
Sep 27, 2017 by Barry Levine
This is the third ad tool addition this year to the Atlanta-based email marketing platform. How SAPas purchase of Gigya could change the identity management landscape
Sep 27, 2017 by Barry Levine
Previously an independent director of social logins and user profiles, Gigya now becomes the identity backbone of SAPas commerce, marketing and other platforms.
Sep 27, 2017 by Barry Levine
Previously an independent administrator of social logins and user profiles, Gigya now becomes the identity backbone of SAPas commerce, marketing and other platforms. Facebookas 2-year NFL deal for Watch indicates includes sharing ad revenue
Sep 26, 2017 by Tim Peterson
Facebook will pay the NFL an upfront sum for its shows and will share ad revenue after it recouped its fund.
Sep 26, 2017 by Tim Peterson
Facebook will pay the NFL an upfront amount for its depicts and will share ad revenue after it recouped its money. Twitter tests doubling the length of tweets to 280 characters
Sep 26, 2017 by Tim Peterson
If Twitter officially extends the tweetas maximum character counting, it would mark the biggest altered in the social networkas history and the biggest bet on its future. Facebook displays progression frustrating election interference in Germany, TechCrunch Google acquires Bitium to boost its cloud identity management abilities, VentureBeat House Probes Russian Ads Seeking to Influence Energy Markets, Bloomberg B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends, MarketingProfs New Research Reveals Habits of Top Content Marketers, Content Marketing Institute The Future of Content: How to Fulfill Future Audiences, CMS Wire 4 Predictions for the 2017 Holiday Shopping Season, Practical Ecommerce A Merchant’s Guide to Holiday Ecommerce Fulfillment Success, Multichannel Merchant Study: Cyber Monday now more popular than Black Friday, Retail Dive How to drive conversion using a value proposition-focused testing strategy in email marketing, MarketingSherpa Blog Optimizing Email Marketing Techniques by Parry Malm, CEO, Phrasee, MarTech Advisor 3 Ways to Turn Your Brand’s Supporters Into Fans, Marketo Turning off retargeting could hurt publishers and empower Google, Facebook, Digiday Welcome to the Era of Thoughtful Marketing, MarTech Advisor DialogTech Helps Drive Growth with AI and Predictive Analytics, DialogTech Former HPE Cloud CMO Bobby Patrick Joins UiPath to Accelerate Robotic Process Automation Adoption, MarketWatch MindTickle Partner with Playboox to Drive Marketings Process Execution Excellence for B2B Sales Organizations, MarketWired AI is revolutionizing neuromarketing, VentureBeat Is trading technology poised for a header bidding-style disruption ?~ ATAGEND, Digiday Mastercard’s CMO Believes Marketers Are Too Focused on the Latest Tech Gadget, Need to Get Back to Basics, Adweek App Annie: App usage doubles in 2 years as mobile web fades, Mobile Marketer Marketers Must Redefine ” Premium” In Mobile, adexchanger.com Tech and Brand Partnerships Point to a New Future of Mobile Shopping, Street Fight 105 Leading Social Networks Worldwide, Practical Ecommerce How to Build and Preserve a Loyal Social Media Following, MarketingProfs Twitter workarounds give anyone 280 characters to play with, Engadget

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