Marketing Day: Addressable TV& OLV, Holiday Retailer launch& Google Analytics news

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Identifying top analytics talent in a competitive environment
Jul 18, 2017 by Nick Iyengar
Are you searching for the right candidate to fill a marketing analytics role? Columnist Nick Iyengar says you shouldnat focus on what they know about the tools, but instead take a look at their soft skills.
Jul 18, 2017 by Nick Iyengar
Are you searching for the right nominee to fill a marketing analytics role? Columnist Nick Iyengar says you shouldnat focus on what they know about the tools, but instead take a look at their soft abilities. What marketers need to know about addressable Tv and OLV
Jul 18, 2017 by Justin Freid
As the population ages, the folks with the spending power are more likely to watch TV in non-traditional ways. Contributor Justin Freid explains how marketers can tap into this audience with online video and addressable Tv.
Jul 18, 2017 by Justin Freid
As the population ages, the folks with the spending power are more likely to watch TV in non-traditional ways. Contributor Justin Freid explains how marketers can tap into this audience with online video and addressable Tv. Winter is coming for retailers, so itas a good thing weare launching the Holiday Retailer
Jul 18, 2017 by Pamela Parker
The e-commerce environment is more challenging a and rewarding a than ever. Stay on top of all the latest developments with Marketing Landas annual coverage.
Jul 18, 2017 by Pamela Parker
The e-commerce environment is more challenging a and rewarding a than ever. Stay on top of all the latest developments with Marketing Landas annual coverage. Three styles local businesses can survive the on-demand menace
Jul 18, 2017 by Adam Dorfman
How worried should brick-and-mortar business be about companies like Amazon? Columnist Adam Dorfman weighs in with some thoughts on how local players can stay competitive.
Jul 18, 2017 by Adam Dorfman
How fretted should brick-and-mortar businesses be about companies like Amazon? Columnist Adam Dorfman weighs in with some thoughts on how local players can stay competitive. Google Analytics rolling out aask a questiona to get answers instantaneously
Jul 18, 2017 by Ginny Marvin
With natural language, users can quickly get data without having to dig for it from both desktop and Google Analyticsa mobile apps.
Jul 18, 2017 by Ginny Marvin
With natural language, users can quickly get data without having to dig for it from both desktop and Google Analyticsa mobile apps. How to use SEO data in your social media strategy
Jul 18, 2017 by Jordan Kasteler
If you want a strong social media strategy, you simply canat ignore SEO. Columnist Jordan Kasteler discusses how social and SEO work hand-in-hand.
Jul 18, 2017 by Jordan Kasteler
If you want a strong social media strategy, you simply canat ignore SEO. Columnist Jordan Kasteler discusses how social and SEO work hand-in-hand. To understand customers, first you need to understand their Device Graphs
Jul 18, 2017 by Barry Levine
Cross-device identity has become an essential foundation for ad and marketing targeting.
Jul 18, 2017 by Barry Levine
Cross-device identity has become an essential foundation for ad and marketing targeting. Three routes youare wasting money on your marketing automation
Jul 17, 2017 by Digital Marketing Depot
As a marketing bureau, Foxtail Marketing, has gained unique insights into some of appropriate tools and marketing practises that you really canat get as a single company unit. Theyave worked with clients operating in almost every marketing automation platform. Connecting Marketing Metrics to What Leadership Really Cares About, MarTech Advisor How to Monitor Social Media Analytics with WordPress, WPExplorer Amazon cozies up to video publishers with marketing and tech supporting- and cash, Digiday Google Fiber Loses Chief Executive Officer After Five Months, Bloomberg Google introduces Hire, a new recruiting app that brought together G Suite, The Official Google Blog 35+ Experts Tell You How to Create Quality Content, Content Marketing Institute The Biggest Trend in Content Marketing Right Now, Contently The Ultimate Guide to Content Marketing Channels: Social Networks, CMS Wire Why retailers are going all in on subscription services, Retail Dive 10 Marketplaces to Buy and Sell Ecommerce Sites, Practical Ecommerce The 5 Components Every e-Commerce Website Needs to Attract New Customers, Social Media Explorer 119 Stats, Facts, and Figures About Email Marketing, MarketingProfs Email Expectations vs. Reality: Are You Letting Your Clients Down ?~ ATAGEND, Multichannel Merchant How to Write a Welcome Email, AWeber Communications 10 Questions to Ask When Interviewing Your Next B2B Digital Marketing Agency, MarketingProfs 15 Slack Apps to Attain You a More Productive Marketer, The AdStage Blog 4( more) ways to prep your Q4 marketing campaigns in July, 3Q Digital Zeta Global Acquires MarTech Provider Boomtrain, CMS Wire Forrester: 5.5 B mobile users globally by 2022, Retail Dive Study: Retailers induce mobile strategies top priority for back-to-school season, Mobile Marketer 4 Top Brands& Influencers Market With Instagram Stories, MediaKix LinkedIn’s new Windows 10 app brings invite notifications straight to your PC, The Verge Your Facebook Ads Are Working- Here’s How To Prove It, PPC Hero

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