Marketing Day: Ad testing, stimulating Reddit safer for brands& Snapchat’s Promoted Stories

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

When SEO isnat your SEO problem
Nov 24, 2017 by Casie Gillette
Even the greatest SEO strategy wonat succeed if you canat implement it properly. Columnist Casie Gillette discusses common client obstacles and how to overcome them.
Nov 24, 2017 by Casie Gillette
Even the greatest SEO strategy wonat succeed if you canat implement it properly. Columnist Casie Gillette discusses common client obstacles and how to overcome them. Googleas all-new, quite counterintuitive guidebook to ad testing
Nov 24, 2017 by Matt Lawson
The days of rigid A/ B testing are over. Columnist and Googler Matt Lawson talks about how to test ads in the age of optimized ad rotation.
Nov 24, 2017 by Matt Lawson
The days of rigid A/ B testing are over. Columnist and Googler Matt Lawson talks about how to test ads in persons under the age of optimized ad rotation. How I created $55 million without a pitching deck
Nov 24, 2017 by Lewis Gersh
Columnist Lewis Gersh says the best route for a startup to secure funding is to marketplace a truly innovative idea. But how can you market to investors that your notion is outside the box when your pitch is squarely inside the box?
Nov 24, 2017 by Lewis Gersh
Columnist Lewis Gersh says the best way for a startup to secure funding is to marketplace a truly innovative notion. But how can you marketplace to investors that your notion is outside the box when your pitching is squarely inside the box? Reddit is ready for advertisers, but are advertisers ready for Reddit ?
Nov 24, 2017 by Tim Peterson
Reddit has been working to make its platform safer for brands, but brands donat seem to be widely aware of that work.
Nov 24, 2017 by Tim Peterson
Reddit has been working to make its platform safer for brands, but brands donat seem to be widely aware of that work. Snapchatas new Promoted Stories format devotes advertisers their own slot in the appas Stories tab
Nov 24, 2017 by Tim Peterson
Promoted Stories combines Snapchatas regular Tales and Snap Ads into the appas latest version of a home page takeover. CMO audit series, Part 6: Analytics
Nov 24, 2017 by Scott Rayden
In Part 6 of a series, columnist Scott Rayden walk you through the top areas you should focus on in marketing analytics and how to implement them.
Nov 24, 2017 by Scott Rayden
In Part 6 of a series, columnist Scott Rayden walks you through the top regions you should focus on in marketing analytics and how to implement them. How a run detox led Jones Soda CEO to a track of business enlightenment
Nov 24, 2017 by Amy Gesenhues
After serving as the brandas VP of business development, CFO and COO, Jennifer Cue took a work sabbatical in Paris before accepting the role of CEO.

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