More industries are looking to do business through Instagram.
More than 25 million marketers have switched their Instagram accounts to business profiles, the company announced on Thursday. That’s up from 15 million business profiles on the Facebook-owned app as of July 2017.
Instagram rolled out business profiles — the equivalent of Facebook Pages — A in May 2016A to give companies a more commercial presence on the photo and video app. By converting an account to a business profile, companies can include a “contact us” button on their pages and view in-depth analytics about the organic positions and Tales they publish on the app, such as the number of impressions and unique reaching posts received.
Instagramas hope is that the more tools it offers to marketers, the more that marketers will use Instagram to boost their business, organically and eventually through ad. That strategy appears to be working. Since Instagram rolled out business profiles, its advertiser base has ballooned from more than 200,000 in February 2016 to more than two million in September 2017. That sets Instagramas ratio of organic business accounts to advertisers approximately in accordance with Facebook, which has more than 70 million industries employing Pages and more than 6 million advertisers.
Eighty percent of Instagram’s 800 million monthly users follow a business, and roughly 40 percent of the 500 million people who check Instagram daily view at least one businessas profile, according to the company.A Of the 200 million-plus people that view a business profile on a given day, two-thirds don’t follow the brand. That last stat makes a strong case for Instagramas business profiles. While marketers may hope non-followers tap the follow button, they would likely be just as satisfied, if not more so, if these people tap the button to contact their businesses, enabling them to cultivate a client base outside of the app.
Read more: marketingland.com