Movie producers and inbound marketers aren’t that different when it comes to creating and editing video content.
We’re both telling a story, and whether that tale is about a protagonist or a product, we’re both trying to captive our audiences and build them believe in the story we tell.
What happens at the end of the story is a little different, though.
While movie directors might want spectators to come away from their work feeling or believing something, inbound marketers want spectators to come away from it planning to do something — whether that’s subscribing to a blog, filling out a lead form, or signing up for a product trial.
Most marketers wear a lot of hats and letas just say, out of all the hats worn, the videographer one isn’t always their favorite. Thatas because generating videos can be intimidating, especially if youare new to it.
And if you’re more of a copywriter than a videographer, as I am, you might overlook how important the planning stage of video production is — the part where you really solidify your video concept, aims, and script. Contrary to what I previously thought, you can’t only rewrite a blog post and call it a day — there’s a specific way to write a script so that it shapes an effective video.
So thatas what weare going to tackle in this blog post: how to write an effective video script to ensure the best possible product emerges from your editing software, and lives wherever you’re publishing.
How To Write a Video Script
1) Start with a brief.
Although it might seem like this is an easy step to skip, itas not worth it.
Starting with a brief allows you and your team to document the answers to the most important project topics so everyone involved in creating the video can get on the same page. When youare three-quarters of the way through the editing process, and your boss or colleague wants to completely redo that whole shot where you demonstrate how your product solves a number of problems, that’s a huge problem — for you.
When pesky predicaments like this one stand in the way of moving forward, you can just refer back to the brief that documents the goals and project scheme your squad mapped out together, and tell, aActually, thatas not what we agreed to.a
Then, you can move forward.
Focus on your goals, topic, and takeaways when developing your brief.
A brief doesn’t have to be fancy , nor does it have to follow a specific formula, but there are several key questions it should include to craft an effective video script.
Whatas the goal of this video? Why are we making the video in the first place?
Who is the audience of this video?
Whatas our video topic?( The more specific, the better. For example, if youare in the house painting business, you might choose a topic like, abuying the right paint brusha ).
What are the key takeaways of the video? What should spectators learn from watching it?
Whatas our call-to-action? What do we want viewers to do after theyave finished watching the video?