How to Run with Influencers: The Ultimate Guide


How much digital content do you consume on a daily basis?

Itas tough to set a number on that, isnat it? Hereas an even tougher topic: How much of that content do you genuinely trust — especially when it comes to an investment in a product or a service?

According to Twitter, if you really only trust your friends and family for this information, youare part of the majority. But if you also have the highest trust in influencers for these recommendations, youare far from alone — 49% of survey respondents are right there with you.

But what is an ainfluencera? According to NeoReach, itas aan individual with an online presence who has the potential to influence the opinions and behaviours of your target audience.a Because these folks — like bloggers and social media personalities — build a following over a long period of time by producing interesting, quality content, people begin to trust them. Theyare relatable, and their sentiments become respected.

Thatas why brands insure the value of turning to influencers to reach or engage new audiences — itas a way to broadcast their messages as told by an authoritative source that people actually pay attention to. And no matter your industry, thereas likely an opportunity for your brand to connect and collaborate with influencers. Below, weave outlined seven tactics to try.

7 Ways to Run with Influencers

1) Gifting Goods and Services

One of the easiest way to uncover your brand to potential customers is to get it into the hands of the influencers it listens to. Identify bloggers who share the same aesthetic as your brand — if they love your gifted goods and services, thatas likely to give them a reason to share positive feedback about it with their readers and spectators. That stimulates research a crucial first step to observing an influencer, since youall want an influential partner with whose audience youall resonate. For instance, if you work for a company that fabricates auto parts, it might not make sense to partner with a fashion blogger.

But whether youare gifting a tour of your facility or free product, youall want to work with bloggers that make high-quality content — the goal is to make the influential messaging about your brand highly shareable.

Itas important to note, however, that gifting goods and services doesnat assure exposure. While many influencers will accept gifts, that doesnat equate with a promise of editorial coverage. In fact, some prefer to be paid for coverage in addition to any gifts they receive — some influencers with followers in the millions, for example, receive an average of $ 100,000 for a earned post( thatas what itas called when a brand receives, or earns a mention from an influencer ). So if youare new to influencer partnerships, or your budget is restriction, donat be afraid to start on a smaller scale.

Communication is imperative throughout the process of detecting and working with an influencer. If you donat have a ton of merchandise to give away, get in touch with the blogger before sending out gifts to agree on specifics first. That way, if the person truly wants to charge you, you can do some math on your aim to ascertain the ROI of the partnership.

Hereas an example of this technique. When TomTom gifted influential alifestyle and fitness enthusiastsa with its new fitness tracker, 47% of whom shared it, that helped the brand gain exposure from numerous posts πŸ˜› TAGEND

Source: IMA

2) Sponsored Posts

Sponsored posts serve as a less labor-intensive style for brands to work with influencers — bloggers including with regard to. Essentially, a sponsored blog post is one that a blogger is paid to publish about a brand, on her own blog, in her own voice. And while you are able to supplement the influencer with important points youad like her to cover in the post, writing the content in her own voice can help maintain a consistent appeal to her readers.

If the blogger is following FTC guidelines, however, sheall have to include a small note somewhere in the post explained that the tale was sponsored by the brand, but that the opinions expressed in the post are her own.

Partnering with bloggers on these kinds of posts can be great for gaining awareness and procuring a few valuable links from authoritative domains.

Childrenas book author ChiAau Anh Urban enlisted parenting bloggers to promote one of her activity volumes. Hereas an example of one such sponsored post from the blog Toddler Approved πŸ˜› TAGEND

3) Product Reviews

While this technique is often an expression of the results of gifting, product reviews from influencers that align with your brand can serve as a powerful way to persuade potential customers to buy your product or service. Remember, influencers have grown to become one of the most trusted online resources. And with 81% of shoppers conducting online research before attaining big buys, the discovery of these reviews can — pardon the pun — influence their decisions. Hereas an example of how TechnologyAdvice reviewed accounting software platform Xero πŸ˜› TAGEND

Again, simply sending your product to an influencer doesnat guarantee coverage — you have to build communication and nurture the relationship. Also, make sure your brand will be portrayed in a positive sun. While you canat necessarily stop person from producing a negative review of your product or service, you can get an idea of how a given influencer might talk about your brand by looking at her other reviews. If sheas generally not receptive to your type of product, then it might be best to seem elsewhere.

4) Giveaways

At risk of voicing like a broken record: Sending products to an influencer, even for a giveaway, does not guarantee coverage. However, if an influencer agrees to work with you on a giveaway, itas a great way to build exhilaration around your brand. After all, who doesnat love free stuff?

Itas especially important here to partner with an influencer who aligns with your brand identity — if her audience isnat a good fit for your product, there might not be a ton of enthusiasm around a chance to win something from you, even if itas free. And when it come to choosing what to give away, we indicate a few guidelines πŸ˜› TAGEND Offer something of real value. You want to make it worth the audienceas time to enter. Make sure itas something you can afford to give away. Remember that the influencer ultimately knows her audience better than you do, so be receptive to feedback regarding what she thinks you should be giving away.

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