In recent years, there has been a shift in consumer preference to text-based communication from voice. As a result, live chat on desktop and on mobile phones has become a key form of communication for both individuals and businesses.
This white paper from ApexChat describes how live chat can increase engagement and minimize friction in the buying process. It covers:
- how live chat can improve customer experience and conversions,
- how companies can utilize live chat effectively without major changes to day-to-day operations,
- live chat best practices, and more.
Visit Digital Marketing Depot to download your copy.