How to Use Infographics to Get Leads From Your Website


Iam a sucker for a good infographic. Sometimes, it seems like itas hard to come across a truly remarkable one — one thatas attained the perfect trifecta of good design, readability, and reliable data. But when theyare well-executed, infographics work wonders, transforming complex topics and dry statistics into visually seducing content. Theyare liked and shared on social media 3X more than any other type of content. And, as a result, they can be an excellent tool for driving more traffic to your website.

But hereas a fun fact: Infographics can also be a helpful device to produce more leads.

Generally, the same rules apply here as for creating any effective visual content — it serves as a conversion path as a result of shareability and informative nature.

But what are the specifics there? What are the different ways to create the infographics that are going to generate results? We identified five of our favorite ways to go about doing that, and outlined them below.

5 Ways to Use Infographics to Get Leads From Your Website

1) Represent an offer with an infographic.

How are you generating leads today? You might be creating downloadable content thatas gated by kinds, or offering a free trial. Whatever those offers might be, pick one and break down the different ways it can be promoted.

To start, make a listing of the 10 most interesting things about your offer, like the problems it will solve and the most important information it contains. Suppose: helpful bits of trivia, the most outstanding statistics it contains, and the best solutions it offers.

For example, letas have a look at this infographic that was created by HubSpot Marketing Blog Editor Carly Stec 😛 TAGEND

This particular infographic could be an excellent result generation tool for, tell, a comprehensive guidebook to blogging. While writeras block is just one pain phase in blogging, itas one that many people experience. Isolating that particular challenge and fleshing it out in a well-designed, shareable image is an excellent way to pester and promote the larger piece of content.

2) Know the design resources available to you.

If you donat have a designer at your disposal, dread not — there are plenty of design financial resource, many of them free.

One of them is this package of five free infographic templates. They’re in PowerPoint, and are very easy to customize. Just input the 10 pieces of information you selected in the previous step, and tweak the graphics to fit the data. At danger of voicing like a complete nerd — this part is really fun.

Otherwise, sites like Canva and Venngage are both free and easy to use a variety of visual content, including infographics — both also offer paid upgrades if youare looking for something a little more advanced. Hereas a silly one that HubSpot Marketing Blog Senior Staff Writer Amanda Zantal-Wiener made — about her dog , not to be used for lead generation — for free utilizing the former 😛 TAGEND

3) Write a blog post to showcase the infographic.

Now that youave made your beautiful infographic, youall need a place to host it — ideally, somewhere on your site where people will find it.

Your blog is one such venue, and a post is a good way to exhibit your infographic. Even better, you donat have to write a ton of transcript. The visual content should aspeak for itself, a if you will, so a small paragraph above the image with introductory text should suffice.

That said, the title of this blog post has also continued be interesting and optimized, primarily for two reasons 😛 TAGEND You want people to find your content organically with the right search criteria. Remember, one of the best things about infographics is how much theyare shared on social media. Having a strong title to go with a shared social post can encourage people to click on it.

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