In April 2016, Facebook launched Facebook Live, a live video streaming service that lets anyone broadcast from their mobile devices straight to their Facebook News Feed.
Since its launch, live streaming video has grown in popularity, with 16% of marketers broadcasting it in 2016. Facebook Live is especially popular — videos see 3X the involvement of traditional videos shared on the platforms, and millions of users live stream on Facebook around the world.
Why are marketers get so excited about Facebook Live? Because it’s a fun and simple style for them to use the power of video to communicate their brand stories and build authentic relationships with fans and adherents — in real time.
However, for such a simple notion, Facebook Live has a lot of little nuances that marketers will need to learn if they want to get the most out of the platform. This guidebook will help you learn the best tricks and tricks that can make a big, big difference in how many people see your live broadcast, how they engage with it, and how it performs.
In this post, we’ll walk through how to broadcast on Facebook Live, how to analyze your live video’s performance, and several tips and tricks for get the most out of the platform.( Click here to skip down to the tips .)
How to Broadcast on Facebook Live
Facebook Live started as a mobile-only broadcasting feature, but now, Facebook Pages can broadcast from either mobile devices or desktop computers. We’ll go over how to broadcast from mobile and desktop devices in the sections below.
How to Broadcast on Facebook Live via Mobile
To get started, get off your mobile device and open up the Facebook app.
Step 1: Run to the News Feed, and tap the “Live” option denoted by the icon.
You can also go live from your own Facebook profile. Open up the status bar by tapping the text that reads “What’s on your mind? ” Then, select the “Live Video” option from the menu.
Step 2: Give Facebook access to your camera and microphone when prompted.
You’ll stop receiving these inspires after the first time you use it.
Step 3: Select your privacy setting.
If you’re posting for a brand, you’ll likely wishes to make it public. If you’re posting as yourself, you might wishes to reserve your broadcast for friends. But if you’re new to Facebook Live and wishes to test it out first, or want to see what something will look like, then switch the privacy setting to “Only Me.” You can find the “Only Me” option by clicking “More” and scrolling all the way to the bottom.
Step 4: Write a compelling description.
Give your broadcast a description, which will show up on people’s News Feeds like a status update above the video. To get people to tune in, write an attention-grabbing headline and help them understand what your broadcast is about. Check out the instance below from The White House’s live broadcast.
Image Credit: Facebook
Step 5: Tag friends, choose your locating, or add an activity.
Tap the icons at the bottom of your screen to tag people who are in the Facebook Live video, add the locating from where you’re shooting, or share what you’re “doin ” the broadcast. These touches can add more personalization to your video, increase discoverability, and stimulate people want to tune in.
Step 6: Set up your camera view.
Before you click “Go Live, ” be sure your camera’s pointing in the direction you want it to. The background of your setup screen will show you what your camera ensures. If you want to change the camera position to selfie or vice versa, simply click the rotating arrows icon in the upper right-hand corner of your screen.
The video will be a square, so it doesn’t matter whether you hold your mobile device vertically or horizontally.
Pro tip: You can choose if you want the image to be horizontally or vertically mirrored, too. Tap the sorcery wand icon in the upper right-hand corner of your screen, then tap appropriate tools icon at the bottom of your screen to movie from a different position or to adjust the video’s brightness.
Step 7: Add lenses, filters, or writing and depicting to your video.
Tap the icon in the upper right-hand corner of your screen, and choose if you want to add lenses to your face, change the filter of the camera, or write or draw to stimulate the video more whimsical.
Step 8: Click the blue “Go Live” button to start broadcasting.
Once you click it, Facebook will give you a countdown — “3, 2, 1 … ” — and then you’ll be live. As soon as you start streaming, your live video will appear in your News Feed — and others’ News Feeds — just like any other post.
Your broadcast can be up to 90 minutes long. Keep in mind that the longer you broadcast, the more people who are scrolling through their News Feeds on Facebook will stumble upon your post.
Step 9: Interact with viewers and commenters.
To keep your viewers engaged, encourage them to interact with your live video( which will help your ranking in others’ News Feeds ). You can also interact with them both by speaking immediately to them in your video and, if you want, by having someone else respond to comments from a desktop computer elsewhere.
Where can you see these comments? While you’re broadcasting, you’ll see the time elapsed on the top left along with the number of viewers, and comments will show up live on the bottom of your feed. They’ll appear in reverse chronological order, like on Twitter, so keep in mind that the earlier ones may be farther down.
Image Credit: Facebook Newsroom
Note: You can also block viewers during a live broadcast by tapping the profile image next to a viewer’s remark and then tapping “Block.” You can unblock someone you’ve previously blocked, too.
Step 10: Click “Finish” to end the broadcast.
Once you do this, the video will stay on your Timeline or Page like any other video post.
Step 11: Post your answer and save the video to your camera roll.
Once you finish your broadcast, you’ll be met with a screen similar to the one I’ve screenshot below. If you want to post it, that will enable others to view your video once you’ve stopped broadcasting. Then, tap the download button to save the video to your camera roll so you have a copy of the original for safekeeping.
Step 12: You’re done.
You can always go back to the post on your Timeline or Page and edit the description, change the privacy sets, or delete the video, just like you would any other post.
How to Broadcast on Facebook Live via Desktop
If you’re an admin or editor of a Facebook Page for your brand, you can also broadcast live from a desktop computer. This isn’t as spontaneous as broadcasting from a mobile device( and, plainly, isn’t as mobile ), but this could be a good alternative for filming more static broadcasts. For instance, we recently broadcast a Facebook Live panel in festivity of International Women’s Day. The panelists and interviewer sat in place the entire day, an example of when broadcasting from a steadier device could be more effective.
Step 1: Run to your Page and tap the “Write something” box, as if you’re writing a new post.
Tap the menu option to “See All, ” and click on “Start a Live Video.”
Step 2: Write a compelling description of your video that will appear on your Page’s Timeline and in the News Feed.
Choose a descriptive and enticing summary to draw viewers in and stimulate them unmute your Facebook Live to start watching.
Then, click “Next.”
Step 3: Give Facebook permission to use your computer’s camera and microphone.
You won’t be prompted for this again once you do it for the first time.
Step 4: Check to make sure your description and video view are final before starting your broadcast.
From here, you also have the option to share live video from an external device, such as a video camera or other recording device. Tap “click here” to set up that connection.
Step 5: Press “Go Live” to start your broadcast.
Facebook will give you a “3, 2, 1 … ” countdown before going live. Tap “Finish” when you’re ready to end the broadcast.
Step 6: The broadcast will appear in the News Feed and on your Page’s Timeline, which allows you edit it by tapping the drop-down arrow in the upper right-hand corner.
From here, you can change the description, change the date of posting, or create a new Facebook post boast the broadcast. If you want a video to garner more engagement, you can also pin it to the top of your brand’s Page so it’s the first post guests see when they visit.
Now that you know how to broadcast from all devices, let’s dive into how to analyze Facebook Live videos.
How to Analyze Your Live Video’s Performance
How to Access Video Analytics on a Facebook Business Page
To get started investigating your Facebook Live broadcasts, head to the “Insights” tab among the priorities of your brand’s Facebook Page 😛 TAGEND
Then, head to the “Videos” section of your analytics on the left-hand side of the screen.
From there, scroll down to the “Top Videos” section, and either choose a video from that menu is currently considering, or tap “Video Library” to look at all of the videos your Page has in the past posted.
Now, let’s dive into the nitty-gritty.
The performance analytics available for Facebook Live videos are identical to those of normal videos on Facebook, with some neat additions.
For Pre-recorded videos: Facebook lets you analyze minutes viewed, unique viewers, video positions, 10 -second positions, median% finish, and a breakdown of reactions, comments, and shares. Facebook lets you analyze minutes viewed, unique viewers, video positions, 10 -second positions, median% finish, and a breakdown of reactions, comments, and shares. For Facebook Live videos: Facebook lets you analyze all the metrics listed above, plus peak live viewers, total positions, median watch day, people reached, and the demographics of who watched your video.