How to Start Using Video in Your Marketing


Whenever a new app or technology is released, marketers are among the first to experiment with it — and to start making new content with it.

That’s because marketers are constantly vying for their audience’s attention — and often by the most innovating and engaging means possible.

And right now, that means making video content.

There’s no getting around it — marketers must create video content if they want to broaden their reach and connect with audiences across platforms — such as on blogs, YouTube, social media, and search engines.

Video content isn’t up-and-coming anymore. Audiences want to see more video content, and other marketers and publishers are making more videos with a view to responding. In our 2017 State of Inbound report, almost half of marketers reported they’d be investing in creating YouTube and Facebook videos in the coming year. And according to Cisco , video content will account for 69% of all consumer internet traffic by the end of this year.

Are you ready to start generating video content as part of your marketing strategy? We’ll give you some notions for videos you can movie and offer up some tips for integrating them into your marketing.

20 Video Marketing Ideas to Try

Many marketers know that they need to start using video, but when it comes time to sit down and create one, they’re lost for what to do. Here are a few ideas for both pre-recorded and live videos that your business was likely to use.

Pre-Recorded Video Ideas


Create short athank youa videos from your team to new customers or customers that you upsell. Film a screencast demo of your product. Create an animated GIF of how to perform a function of your tool. Film 15 -second testimonies from real customers and evangelists. Film extended customer testimonies and user lawsuits. Create longer product demonstrations and whiteboard-style instructional videos. Do a short introduction of the company, its mission, and vision. Create a full product demo. Turn blog posts into short, how-to videos and summing-ups. Film longer interviews with key members of the company. Shoot live presentations performed by company members and add in their slides in post-production. Create videos for each of your calls-to-action( one for acall us, a one for asign up for a free trial, a one for atell your friends and get free credits, a etc .). Use Facebook Live or Twitter to broadcast from cool industry events you, your director, or your CEO are attending. Use Google Hangouts or Skype as a style to thank customers on a special occasion( one year of working together, etc .). Hold a live Q& A/ Ask Me Anything session with employees or guests. Live stream a dialogue with a thought leader or influencer who is relevant to your audience. Live stream relevant in-office events to showcase your company culture and thought leadership events.

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