Whether you’re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan — to make sure it’s up-to-date, innovative, and strong.
After all, you’ve got more competition than ever. According to the Content Marketing Institute, 70% of B2B marketers surveyed say they are creating more content this year than they did in 2016.
The first step to getting a leg up on the rivalry is to have a solid, smart content marketing scheme in place. If you’re having trouble planning for the upcoming year or need some fresh ideas to include in your scheme, read on.
In this post, we’ll dive into why your business needs a content marketing plan and the exact steps you will need to take to create one.
What is Content Strategy?
In short, your content strategy is the piece of your marketing scheme and development that refers to the management of pretty much any tangible media that you create and own — written, visual, downloadable — you get the picture.
You may have heard how important content creation is, but as we’ll get into throughout this post, it needs to have a well-planned purpose. When you develop a content strategy, there are some key things to consider 😛 TAGEND Who you’re generating it for The problem it’s going to solve for that audience How it will be unique The formats you’ll focus on The channels where it will be published How you are able to schedule and manage creation and publication HubSpot’s Website Grader: HubSpot’s Website Grader is a great tool to use when you want to see where you’re at with your marketing. From your blogging efforts to your social media marketing, Website Grader grades vital areas of your marketing and sends you a detailed report to help you optimize and improve each area. With this tool, you can figure out how to induce your website more SEO-friendly and discover new content ideas. What To Write: Get your mind gears going with What To Write’s unique content idea generator. This tool asks you questions that will help jumpstart your brainstorming. It also makes several blog post ideas for you after you’ve completed the issues to, so you can use those ideas in your content marketing plan. HubSpot’s Blog Topic Generator: Get blog post notions for an entire year with HubSpot’s Blog Topic Generator. All you need to do is enter general topics or words you’d like to write about, and this content notion generator does all the work for you. Feedly: This popular RSS feed is a wonderful way to keep track of trendy topics in your the enterprises and find content notions at the same time. BuzzSumo: Discover popular content and content ideas at BuzzSumo. BuzzSumo utilizes social media shares to determine if a piece of content is popular and well-liked, so this information will assist you assure which content notions will do well. Content Forest: Content Forest offers free tools, which include KeywordKiwi and ContentIdeator. These tools will help you find popular content from your challengers, effective keywords to use in your content, and great content notions all in one spot. Content Forest offers free tools, which include KeywordKiwi and ContentIdeator. These tools will help you find popular content from your challengers, effective keywords to use in your content, and great content notions all in one spot. Blog Post Headline Analyzer: CoSchedule’s tool analyzes headlines and titles and offer feedback on length, word selection, grammar, and keyword search volume. If you have an idea in mind, operate a few title options through the Headline Analyzer to see how you could make it stronger, and to move your idea further along in the brainstorming process.