A new Lithium/ Harris poll finds that US consumers will spend one-third of their disposable incomes with brands they love. They’ll go for the brand first, then the product.
On March 28, we’ll explore why a happy customer is more important than ever. Customer experience expert Christine Crandell will look at what goes into successful customer experience in a world of so many touchpoints. Katy Keim from Lithium will provide results of the new research, that quantify why build positive brand experience is now a key element for any successful marketing effort.
Read more: marketingland.com