As we approach the year’s second quarter, Google is already returning over 46,600 results for adigital tendencies 2017.a And if youare in the digital marketing space, there seems to be an unspoken regulation that you must always have an sentiment on what the key tendencies will be for the year ahead.
But could it be that weare all stuck in an industry echo chamber? As it turns out, some new research from Code Computerlove might explode that bubble.
Code Computerlove surveyed 1,000 U.K. adults to find out what they truly think about these trend predictions — things like voice search, virtual reality, and chat-bots. That data was then compared to whatas actually making the most noise online. Some key findings included 😛 TAGEND Mobile pays are the most sought-after technology in 2017. 9 out of 10 consumers claim to have no interest in using augmented reality in the near future. 1 in 5 people surveyed aim to expend less time in front of screens this year.