Digital marketing is one of those areas that’s become, in a manner that is, all-encompassing. There’s social media, there’s SEO, and there are the analytics that come with both. And with the rapid pace at which digital marketing evolves, it can be difficult and confusing to prioritize which proportions deserve your attention.
That’s why the Search Engine Journal launched the 2017 State of Digital Marketing.
To find out where digital marketers concentrate their period and budgets, and how they defined parameters of success, over 200 industry professionals were surveyed, filling roles within SEO, paid search, and content marketing.
Some of the most interesting findings were broken down into the handy infographic below. Among them were statistics on PPC spending — which ranges from $50 to $5,000 — and data showing that Facebook is still the preferred social media channel for 62% of marketers.
Want to know where things stand in other areas of digital marketing? Read on to learn more.
Read more: blog.hubspot.com