Even if you donâ€™t have one, you might have heard about Customer Data Platforms (CDPs).
Itâ€™s a â€śmarketer-managed system that creates a persistent, unified customer database that is accessible to other systems,â€ť according to an institute set up to promote and research them.
They each have a lot of data about my customers, prospects and targets. Arenâ€™t they essentially the same?
Glad you asked. So we pingedÂ Buck Webb, VP of Cloud Solutions at RedPoint Global, for his perspective, since his company offers a Customer Data Platform.