Successful lead nurturing constructs client loyalty and increases revenue. By anticipating the needs of the buyer and providing them with the most relevant content they need to make a smart decision even before theyare ready to purchase. According to a recent Ascend2 analyze, the most important objectives of a lead nurturing strategy are to increase conversion rates and sales opportunities. However, 59% of B2B companies say making relevant content is their biggest obstacle to lead nurturing success.
Read this white paper from Oracle to discover even ways to improve lead nurturing and increase revenue. Visit Digital Marketing Depot to download ” Lead Nurturing: Guide for Modern Marketers .”
Read more: marketingland.com