Get Engaged to Your Audience and Customers

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Get Engaged to Your Audience and Customers

Roses are Red
Violets are Blue
Valentine’s Day is Tuesday
Why is content marketing so hard?

Welcome to the week before Valentine’s Day! As it happens, it’s connection and engagement week at Copyblogger — and the content this week is all about how you can create a more profound bond with your audience.

On Monday we had a fun day, because we got to finally let you know about something cool we’ve been working on behind the scenes — StudioPress Sites. This new product was conceived and shaped based on our in-depth conversations with customers, and we’re super proud of it. If you’re looking to launch a new site with all the flexibility of WordPress — and without the irritating parts — check it out.

On Tuesday, Brian gave us an in-depth post about how to create content that deeply engages your audience. This is a meaty post, so plan on giving it your full attention and spending some time with it (and your caffeinated beverage of choice, if you choose).

And on Wednesday, Jerod talked about cognitive biases — how your brain is wired to work, whether or not you’re aware of it. He explained ethical ways we can use these biases to shape content to work with our natural tendencies, instead of against them.

Finally, a little earlier today we announced our Content Excellence Challenge prompts for February. These are community challenges we do together every month. This month, I’m giving away five copies of Jonah Sachs’s fascinating book Winning the Story Wars, which is stuffed with ideas about how to connect more closely with your audience … and persuade them to take action.

You can learn more about Winning the Story Wars on the Copyblogger FM podcast this week.

Hope your weekend is an excellent one, and I’ll catch you next week!

— Sonia Simone
Chief Content Officer, Rainmaker Digital

Catch up on this week’s content


not just another wordpress siteIntroducing StudioPress Sites: WordPress Made Easy … Without Sacrificing Power or Flexibility

by Brian Clark


What you say is crucial. But how you say it can make all the difference.How to Create Content that Deeply Engages Your Audience

by Brian Clark


we tend to search for and interpret information in a way that confirms our preconceptions.5 Cognitive Biases You Need to Put to Work … Without Being Evil

by Jerod Morris


2017 Content Excellence Challenge: The February Prompts2017 Content Excellence Challenge: The February Prompts

by Sonia Simone


Copyblogger Book Club: Winning the Story WarsCopyblogger Book Club: Winning the Story Wars

by Sonia Simone


Creating a Productized Service, with Dan NorrisCreating a Productized Service, with Dan Norris

by Brian Clark


How Screenwriter and 'All Our Wrong Todays' Author Elan Mastai Writes: Part TwoHow Screenwriter and ‘All Our Wrong Todays’ Author Elan Mastai Writes: Part Two

by Kelton Reid


[Guest] Expert Tips for Conducting Better Interviews, with Krys Boyd[Guest] Expert Tips for Conducting Better Interviews, with Krys Boyd

by Jerod Morris & Jon Nastor


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