Discovering the Best Search Words for Your Business: 10 Tools and Tips

Despite the ever-present advice that long-tail keywords are king ,~ ATAGEND many business still struggle to strategically use them to get content to the top of organic and paid search results.

The truth is, tackling these long-tail keywords feels hard when you know you’re up against the giants. I know. I worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity.

But — it ran. When I skipped the keyword research, convinced that my blog post was just THAT epic, THAT viral a | I was wrong. I was chasing an immeasurable aim( virality) with an unaccountable metric( my intestine ). That kind of strategy is genuinely merely a luxury restricted to those with pre-existing ample website traffic, sizable social media following, copious brand advocates, and a list of high-profile customers.

So if you’re one of those companies without those luxuries, listen up. I’m going to show you how to uncover new keywords to target and assess if you’re already targeting high-value phrases.

How to Find New Keywords

If you want to generate more organic traffic, itas necessary to find the sweet place between easy-to-target keywords and keywords relevant to your business.

A great( and familiar) place to start is to simply type some phrases into Googleas search bar, and watch how it pre-populates the rest of what you are typing.

Googleas search bar algorithm is built around a searcheras intent. Beware, though: What is suggested is not just based on popularity or relevance, but it’s also personalized to the searcher. This exercise is simply to get you started with some ideas for keywords to target, and is by no means sufficient step on its own to do comprehensive keyword research.

That’s where the following tools come in handy — they’ll help you flesh out your keyword research.( And if you need a place to keep track of all of your research, download our free on-page SEO template .)

Below, we’ll dive into the following search term and keyword research tools 😛 TAGEND Moz Keyword Explorer Google AdWords Keyword Planner Tool Google Trends Wordtrackeras Free Basic Keyword Demand Infinite Suggest How many extra clicks will I get if I move up in Googleas results? How much money will I make if I move up? How strong is the page Iam trying to outrank?

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