Humans are visual beings — so visual, in fact, that colouring plays a much bigger role in influencing what we purchase than we might think.
There’s a reason companies test the colors of things like advertisements, flag ads, and call-to-action( CTA) buttons. When we did a button color test here at HubSpot, for example, we found that a red CTA button outperformed a green CTA button by 21%.
In other terms, we increased conversion rate without changing anything about the page except for the color of the CTA. That’s the power of coloring psychology in marketing.
Let’s explore the ways colour psychology plays a role in marketing, with a quick vocabulary lesson and a visual guide.
What is Color Psychology?
Color psychology is an area of research that looks at how color influences our behavior and decision-making. When being implemented in marketing, for example, different colorings can impact the route purchasers perceive a brand in ways that aren’t always apparent, such as how certain hues can increase appetite.
As you explore the below infographic from Iconic Fox, you’ll ensure why certain brands have chosen specific colourings for their logos. Have a seem, and understand better how each color influences customer feelings and buying decisions.
Read more: blog.hubspot.com