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Marketing Day: SEO content audits, YouTube ad tips & The Media Trust’s ‘first vendor network’

Marketing Day: SEO content audits, YouTube ad tips& The Media Trust’s’ first vendor network’

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Personalization 2.0: Transform your marketing from segmentation to intent-driven personalization Sep 14, 2017 by Digital Marketing Depot Consumer expectations about the digital shopping experience have never been higher. Today, customers expect Read More

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The New York Times rebrands Wirecutter amid a growing business in link-based sales – Fast Company

The New York Times rebrands Wirecutter amid a growing business in link-based marketings Fast Company Spending on affiliate marketing in the U.S.athe commissions that sites like Wirecutter getahas jumped virtually 17% in five years to $4.5 billion in 2016, according to a Forrester Research study. In addition to Wirecutter coverage, the Times already …

Facebook is consolidating its ad-buying tools and combining its ad placement options

Facebook is consolidating its ad-buying tools and blending its ad placement alternatives

On Tuesday, Facebook announced a sweeping overhaul of its self-serve ad-buying tools and ad placement options. At the heart of Tuesdayas changes is the merger of Facebookas two self-serve ad-buying tools, Power Editor and Ads Manager, into one. The new Ads Manager will blend the plug-and-play nature of the old version while also incorporating the Read More