Just in time for the NCAA men’s basketball tournament, Bing has launched a “Sportscaster” Messenger bot to help fans stay updated on their favorite squads, players and game schedules.
According to the announcement, users can search “Bing Sportscaster” to find the bot on Facebook Messenger, and, from there “… start the conversation .”
Bing says users merely have to tell the bot the name of the team they want to follow, and it will return relevant outcomes, including player information and game schedules.
Bing says the Sportscaster bot will message a user if the team they are following advances to the next round of tournament play. It also has integrated Bing Predicts technology to offer insight into which squads are most likely to win.
Read more: marketingland.com