Attend MarTech for vendor-agnostic, graduate-level marketing, technology& management insights

MarTech is different in a couple of key routes that make it a must-attend experience for marketing leaders.

MarTech is independent and not owned by a vendor. We donat have axes to grind( or marketings targets to meet) when it comes to any technology or platform. Speakers are selected based on their professional chops to address a topic and donat pay for the privilege. Identifying sessions where vendors pay to present isnat a mystery; we tell you theyave said and done. View the speaker lineup. The breadth of programming is epic. More than 70 presentations from 100+ speakers from brands, agencies and the industry. Session topics and speakers were selected to help you bridge the gap between the pace of technology innovation and your organizationas ability to digest it. How Chief Marketers From Visa, Belkin, and Oracle Are Transforming Their Teams and Talent: A Meet marketing chief from Oracle, Belkin, Visa Connective Good who have attained the tough selections on how to( re) organize and attract top talent to fulfill their modern marketing mandate.
Meet marketing chiefs from Oracle, Belkin, Visa Connective Good who have attained the tough selections on how to( re) organize and attract top talent to fulfill their modern marketing mandate. Turning Your Marketing Squad Into A Profit Center: Case Study With Sears’ Chief Digital and Analytics Officer: A Kerem Tomak, CDM& Analytics Officer discusses Searsa organization, processes, and martech/ adtech stack at Sears. He’ll show how the convergence of martech and adtech opens new prospects to scale digital marketing execution, at a much lower cost. Designing Customer Experiences by Leveraging Data and Analytics: A You’ll hear from Gaurav Bhatia, VP Digital Strategy on how AARP Services constructed out their martech platform with the connected customer vision in intellect and how they design digital experiences on web, mobile, e-mail and social.
You’ll hear from Gaurav Bhatia, VP Digital Strategy on how AARP Services constructed out their martech platform with the connected customer vision in intellect and how they design digital experiences on web, mobile, e-mail and social. How Microsoft is Driving Stronger Customer Experience and Business Results Through a Highly-Scaled Martech Ecosystem and Tight Integration of Marketing to Sales: A Join Todd Wells& Payal Gupta Tiwana for an inside look at how Microsoft enabled tracking, targeting, and personalization of content as clients move between multiple product marketing programs, progressing as high quality have contributed to inside marketings, field marketings, or partners. Singing the Customer Data Platform Blues: A David Raab, Raab& Associates looks at the complexities of creating a unified data position, the stages of building one, alternative strategies for moving forward and technologies available to smooth the path.
David Raab, Raab& Associates looks at the complexities of creating a unified data position, the stages of building one, alternative strategies for moving forward and technologies available to smooth the path. How Pandora Leveraged Marketing Analytics to Attain Real-Time Decisions that Drive Results: A Lisa Sullivan-Cross, VP Brand& Growth Marketing from Pandora excavations into the challenges their tools posed for the marketing team and how they applied interactive analytics to turn their data into opportunities.

Leave a Reply

Your email address will not be published. Required fields are marked *