An email marketer’s top-level guidebook to DMARC, your best anti-phishing tool

In the world of email marketing, there are two types of professionals: those who concern themselves with what constructs up a good email and the individuals who concern themselves with what stimulates an email. Both are important and deserve survey by anyone who considers themselves to be an expert email marketer.

One of the many things every email marketer ought to know are the major players in email protocols — the underpinning technologies making emails possible today. Protocols come and go, but there are a few criteria that can help emailers deliver better, safer emails for both senders and receivers. One of these powerful standards is Domain-based Message Authentication, Reporting and Conformance, or DMARC.

What does DMARC do?

DMARC is designed to do several things, but itas mainly deployed as a technique of authenticating senders and receivers. Its objective is to help see fraudulent email, like those found in phishing and spam campaigns, and to do so in an easily scalable manner.

[ Read the full article on MarTech Today .]

Read more: marketingland.com

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