Singtel’s ad tech division Amobee said Wednesday night it has agreed to buy ad tech firm Turn for $310 million.
Amobee, which was purchased by Singtel in 2012, was originally focused on mobile ad solutions.
By buying Turn, it adds an omnichannel demand side platform and data management platform. The purchase also boosts efforts by Singtel, Singapore’s largest carrier, to move beyond its subscriber base in southeast Asia, into North America and Europe.
The acquisition, the companies said, will result in one of the largest end-to-end ad and data management platforms with access to all channels, format and devices. The deal is expected to be completed within the first half of this year.