In the highly competitive footwear vertical , no season matters more than late summer, when shoppers spend $27 billion on furnishes and apparel for the coming school year.
According to the Deloitte back-to-school survey for 2017, some 55 percent of that expend, about $15 billion, is devoted to garment and accessories. Late summertime may be only the second-biggest shopping season of the year in the United States, but for horizontals like footwear, it’s number one.
A top shoe retailer came to Brandify( revealing: my employer) for a solution to boost local store visibility online. To achieve the retaileras objective, we worked in collaboration with SEO consultant Steve Wiideman to implement Accelerated Mobile Pages( AMP ) for the retaileras virtually 500 US stores.
Read more: marketingland.com