A Guide to Meaningful Content that Resonates

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A Guide to Meaningful Content that Resonates

Oh the drama!

No, I’m not talking about the latest political fight you got into on Facebook — I mean this week on Copyblogger has been all about creating dramatic, meaningful content that pulls your audience toward you.

On Monday, Brian shared five proven techniques that stir emotions and inspire people to act on your content. And on the Copyblogger FM podcast, I talked about how some of the Super Bowl ads sparked more drama than they intended — with thoughts on what to do when your once-neutral message takes on a political charge.

On Tuesday, our friend Sean D’Souza dove into interesting ways to use audience objections (all of those annoying reasons people don’t buy) to increase the dramatic tension in your content.

And on Wednesday, I just flat out broke down and pleaded with you (well, maybe not you, but someone like you) to quit hiding your best ideas in boring, washed-out content. Kelton Reid also talked with neuroscientist Michael Grybko about why the fake news epidemic creates so much drama of the unhealthy kind — and how we might be able to combat it.

Hope your weekend is an excellent one, and all of your drama is good stuff! I’ll catch you next week …

— Sonia Simone
Chief Content Officer, Rainmaker Digital

Catch up on this week’s content


you’ve got to stir something in them before they’ll do something5 Writing Techniques that Stir Your Audience to Action

by Brian Clark


instead of pushing a single idea forward, there’s a sudden disturbanceTransform Your Content from Predictable to Provocative with This Bold Method

by Sean D’Souza


please, please, please stop doing thisHow to Quit Being So Damned Boring

by Sonia Simone


Can Customer Insights Really Drive Innovation for Your Online Business?Can Customer Insights Really Drive Innovation for Your Online Business?

by Sean Jackson & Jessica Frick


Politics, Content Marketing, and the 2017 Super Bowl AdsPolitics, Content Marketing, and the 2017 Super Bowl Ads

by Sonia Simone


The State of Social Media Marketing, with Michael StelznerThe State of Social Media Marketing, with Michael Stelzner

by Brian Clark


A Neuroscientist’s Perspective on Fake News, with Michael GrybkoA Neuroscientist’s Perspective on Fake News, with Michael Grybko

by Kelton Reid


Podcasting Lessons From a PsychotherapistPodcasting Lessons From a Psychotherapist

by Jerod Morris & Jon Nastor


The post A Guide to Meaningful Content that Resonates appeared first on Copyblogger.

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