A better way to build martech software

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http://marketingland.com/better-way-build-martech-software-207979

In this ebook, Indusa explores a better way to build martech. Martech companies are their own unique creatures. While they do need to build software like any other SaaS or product company, martech firms also need to navigate the startup world (read: short runways, little to no room for failure, and limited resources) along with the marketing domain.

This white paper explores:

  • the intersection of technology and marketing.
  • the digital transformation that the marketing world is undergoing.
  • how martech firms are paying attention to the edges of their software products to move beyond product and into profit.

Visit Digital Marketing Depot to download this MarTech ebook.

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