9 pitfalls to scaling content and how to avoid them

As more companies start to see the value of content marketing, the pressure is on to scale up production and keep up with your competition. Marketers who started with writing product descriptions are now asked to produce daily blog positions and weekly videos. Any time you have this type of rapid expansion, there are bound to be growing aches. Some common themes include 😛 TAGEND companies lack the internal resources to produce large-scale quality content. departments are expected to maintain the same KPIs despite their change in sizing. directors struggle to keep a steady fow of on-topic, on-brand content.

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