Thanks for joining me here on the HubSpot Marketing Blog today. I wanted to take this opportunity to tell you all a few things you might not know about me.
I’m ambidextrous( I can write with both hands ), I’m the adoptive mother of three cats( one of whom is named Kitty ), and before coming to HubSpot, I spent a lot of hour writing and sending connection building outreach emails.
Inbound connections back to your website play an important role in achieving your inbound marketing goals. They also require strategy and diligent work to come by. I would know — I ran very hard to earn inbound connects for a long time.
Whether you’re just starting out with inbound connection build or you’re getting fatigued by nobody replying to your outreach emails, I wanted to help you out. I’ve generated nine different templates for killer outreach emails that you can borrow and accommodate for your own connection building strategy.
What Is Link Building?
Before we dive into the templates, let’s rapidly review the basics of inbound connection build. If you’re already caught up to speed, skip ahead to check out the templates.
Inbound connections, otherwise known as backlinks, are links pointing toward your website from another website.
Here’s an example: Check out this publishing volume experiment analysis on the Moz Blog. If you’ll notification, the previous sentence contains a connection pointing toward Moz’s website. That’s a backlink. And if you read the article, you’ll notification it contains a connection pointing back to our website here at HubSpot. That’s a backlink, too.
Now that we all understand what inbound links are, why are they important?
Inbound connects drive traffic to your website. In the example above, the HubSpot blog earned traffic from any of Moz’s blog readers who followed the link to HubSpot’s website. Inbound connects improve your search engine rankings. Inbound connects tell search engines that your website knows what it’s talking about — otherwise, why would someone link to it? The more inbound connections you earn from high-quality sites, the higher your website will rank in search engine results pages( SERP ).