Do you ever find yourself mindlessly scrolling on your phone — simply tapping away at your various apps to see whatas going on?
Itas my go-to technique for killing hour when Iam commuting or waiting for my TV show to return from a commercial breaking. And Iave found that when Iam , Iam more likely to breeze through the content Iam ingesting without truly looking at it. Do you know the feeling?
The name of the game when it comes to producing exceptional content on social media must therefore be eye-catching. Literally — your content needs to jump out from busy social media feeds to build me stop my scrolling and read, watch, or click on it.
To that objective, we wanted to help you learn from blunders weave find on Snapchat that donat build us want to click to learn more. Read on for common problems — and solutions — for building your Snapchat Stories as compelling and clickable as possible.
8 Snapchat Mistakes You Might Be Making
1) Your Tales are too long.
The problem: Your Story is made up of too many images and videos.
The solution: Maintain your Story to 10 Snaps or fewer, and build them impactful.
Clicking is hard work.
Well, itas not exactly grueling labor, but Snapchat users donat wishes to spend a ton of hour clicking through a myriad of Snaps to get to the meat of what youare trying to communicate. If your message canat are rapidly told, it doesnat mean itas not an important message — it simply might not be the best fit for an ephemeral Snapchat Story.
Here’s a Snapchat Story from Netflix( @netflix ). It’s made up of 10 Snaps that effectively tell a story without taking too long or boring the viewer 😛 TAGEND
2) Your Tales are too short.
The problem: Your Story is so short as to be uninformative.
The solution: Make sure your tales have enough context to make sense.
Donat go overboard with being concise, either. Make sure youare posting enough Snaps that your Story is just that — a clear narrative. Use text, emojis, and narration to provide context for the viewer so your Story is memorable and helpful.
Here’s an example of a short and sweet Snapchat Story from the United States White House( @whitehouse ). The Story is merely made up of two Snaps, but text and filters provide enough context for the viewer 😛 TAGEND
3) You post Tales too frequently.
The problem: Youare posting Snapchat Stories too often.
The solution: Post more impactful Tales at a lower frequency, and spread out Snaps throughout the day.
All social media platforms are different, and you should post on them differently. What works on Twitter wonat work exactly the same on Snapchat, and we recommend that you plan to post only once or twice per week on Snapchat.
Additionally, the more recently youave posted a Snap to your Story, the higher your brandas name sits on the aRecent Updatesa list. So when “youre planning to” out your Snaps for a Story, donat post them all at once. Spread them out over the course of the day so absentminded scrollers( like me) see your brandas name at the top of their feed whenever they log in.
4) Your Tales offer no way to engage.
The problem: Your Snapchat Story doesnat include a call-to-action.
The solution: Include promptings to reply, take a screenshot, or visit a website.
If youare using Snapchat for a brand, make sure thereas a call-to-action for your viewer to drive your goals. We indicate asking viewers to interact from within the Snapchat app by replying to Snaps, screenshotting images, or tuning in for more news at a later time. You can drive viewers to your website by asking them to screenshot a URL, too. Merely check out this instance from NASA on Snapchat( @nasa) that drivers viewers to its website 😛 TAGEND
5) Your Tales are too similar.
The problem: All of your Tales features the same people or themes.
The solution: Source content from other team members, and brainstorm creative one-off events to keep your Stories unique.
We know itas hard to spice up your Snapchat Stories if youare a one-person social media team. To help diversify your content and keep intriguing your guests, invite your team members to submit paintings and notions, and ask other people to ahosta Snapchat Stories from time to time. You can plan out unique content for company events or social media holidays, too.
6) Your Snaps arenat creative.
The problem: Your Tales are simply point-and-shoot images.
The solution: Use draws, stickers, emojis, filters, and lenses.
Snapchat is far too fun to keep things simple. Instead of simply shooting and posting raw photographs and videos, make sure to explore the different creative features to build your content more unique.
Use creative features in moderation, and don’t go too overboard. Geofilters, emojis, and lenses are fun ways to make a selfie more interesting, add context to a Snap, or to show the lighter side of your brand’s personality. Just look at how Refinery2 9 ( @refinery29) does this with emojis and draws in its Snapchat Story interview 😛 TAGEND
7) Your Tales involve sound.
The problem: Viewers have to turn up the volume to get the message of your Stories.
The solution: Use text and writing so videos can be consumed with or without sound.
Most videos on social media are watched while users are scrolling through their feeds, where videos auto-play on mute unless the user clicks to turn up the volume.
What does this mean? Your videos on Snapchat must be compelling and communicative, even without voice. Use captions, doodling, emojis, and filters to build your images say 1,000 words — without your adherents needing to plug in headphones. If you need lots of text or narration to get your point across, that doesn’t mean it’s a bad story — it simply might not be the best fit for Snapchat. Consider a post on another text-based social media platform, like Facebook or Twitter, instead.
Here’s an example of a thorough Snapchat Story from Sephora( @sephora ). It’s narrated if you turn up the volume, but viewers still get all of the information they need simply from watching 😛 TAGEND
8) You arenat recording important Story metrics.
The problem: Youare only recording Story views and screenshots
The solution: Track Story clickthrough rates to analyze how viewers like your Snaps.
Snapchat’s analytics leave something to be desired for marketers wanting to track growth and engagement. As it is now, marketers can only track the number of story views and screenshots their Snapchat Stories earn, and these numbers must be recorded manually within the 24 hours before a Story disappears.
Another valuable metric that isn’t as self-evident? Story clickthrough rate change.
If you post a Snapchat Story made up of 10 separate Snaps, analyze how many opinions your first Snap received compared to your last Snap. If the number of views drops over the course of your entire Story, that’s a sign adherents are tapping through the first or second Snaps — and then navigating away.
You can roughly calculate this by subtracting your last Snap’s number of views from your first Snap’s number of views. So for example, if your first Snap earned 100 opinions, and your final Snap only earned 80 opinions, your clickthrough rate decreased over 20%.
Analyzing this, in addition to your number of views and other involvements, will give you an idea of who’s watching your Tales from start to finish. If you observe a lot of dropoff between your first and last Snaps, that’s a sign you need to experimentation with shorter Tales or different content to hold adherents paying attention.
These are just a few notions for how to create compelling and engaging Snapchat Stories for your brand. We indicate referring back to tip# 3 often and analyzing how your adherents engage with your content. If you arenat getting many screenshots or clickthroughs, your Snaps could be falling victim to people like me — the mindless tappers.
For more notions on how to create engage Snapchat Stories for your audience, read our Snapchat for business guide, and learn more from our experts in the video below 😛 TAGEND
What are your hard and fast rules for brand Snapchat Stories? Share with us in the comments below .
Read more: blog.hubspot.com