Everyone constructs mistakes. Even( especially ?) marketers. Usually, we learn from them and move on with our lives, maybe escaping with only a touch of public shaming. But what happens to those companies that stimulate mistakes on a much greater scale and cost their company millions in clout or( gulping) dollars?
We looked into the biggest mistakes from many popular brands — but glossed similar instances of faux pas from smaller companies, because, well, we don’t want to hurt the up-and-comers.
Keep reading for a little amusement, and some reminders of what you should never do to ensure you don’t repeat these mistakes yourself.
8 Legendary Marketing Mistakes to Avoid Replicating at All Costs
Guerilla Marketing Without Due Diligence Tone Deaf Tweets Lackluster New Logos Losing Sight of Loyal Customers Being Too Speedy With Sends Promising Free Stuff — and Running out of It Fixing Something That Isn’t Broken Getting Lost in Translation