One of the wisest things I’ve ever read about product marketing received from the writer of a children’s book.
“If you want to build a ship, don’t drum up people to collect timber and don’t assign them chores and work, teach them to long for the endless immensity of the sea, ” said Antoine de Saint-ExupA( c) ry, inventor of The Little Prince.
The goal in crafting a perfect product video is not far off. If you want your video to resonate, it should be about more than only the product. It should be about the problem, the answer, the experience, and the larger vision of what you’re trying to build.
Considering the right video can put a product on the map for the first time or reinvigorate a company that has long been stale, it’s important that marketers have a strong comprehend on this. So to inspire your own efforts, we’ve collected a list of impressive product videos for marketing a product or new release.
What Is a Product Video?
Product Videos Defined
A product video is one that explains and visually exhibits a product’s tangible benefits. A lot of product videos tend to emphasize a product’s unique features, but one chief thing that truly distinguishes a good product video is its ability to exhibit how it solves problems.
What Makes a Good Product Video?
As a rule, remarkable product videos encompass the following 😛 TAGEND Engaging dialogue and narration Long enough to fully explain the product and its benefits, but short enough to keep the viewer’s attention Professionalism, without being “stuffy” Empathy and relatability