7 Digital Marketing Strategies That Work: A Complete Guide

There’s no question that, in the modern landscape, a big part of your marketing strategy is digital. Customers and business alike are almost always online — and you want to be able to reach them and find their behavior where they spend the most time.

But when you’re growing a business, it seems like this ever-evolving landscape are to be able to become overwhelming. There’s already enough to do — how are you also supposed to create, fine-tune, and preserve an agile digital marketing strategy?

We’ve compiled a listing of seven digital marketing strategies that marketers can adapt to help their teams and business grow, as well as a crash course on the meaning of digital strategy and marketing campaigns.

What is Digital Strategy?

In short: Your digital marketing strategy is the series of actions that are going to help you achieve your goal( s) utilizing online marketing. The word astrategya might seem intimidating, but constructing an effective digital strategy doesnat need to be difficult.

In simple terms, a strategy is just a plan of action to achieve a desired goal, or multiple objectives. For example, your overarching goal might be to generate 25% more results via your website this year than you drove last year.

Depending on the scale of your business, your digital marketing strategy might involve multiple objectives and a lot of moving proportions, but coming back to this simple way of thinking about strategy can help you stay focused on meeting those objectives.

Despite our simplification of the word astrategya, thereas no doubt it can be difficult to get started actually building one. Let’s consider what a digital marketing campaign looks like, and then, we’ll jump into those seven building blocks to help you create an effective digital marketing strategy to set up your business for online success.

What is a Digital Marketing Campaign?

Itas easy to confound your digital strategy with your digital marketing campaigns, but hereas how to distinguish the two.

As weave already outlined, your digital strategy is the series of actions you take to help you attain your overarching marketing aim. Your digital marketing campaigns are the building blocks or actions within your strategy that move you toward gratifying that goal.

For example, you might decide to run a campaign sharing some of your best-performing gated content on Twitter, to produce more leadings through that channel. That campaign is part of your strategy to generate more leads.

Itas important to note that even if a campaign operates over the course of a couple of years, it doesnat make it a strategy — itas still a tactic that sits alongside other campaigns to form your strategy.

Now that weave gotten to grips with the basics of digital strategy and digital marketing campaigns, letas dig into how to construct your strategy.

How to Construct a Comprehensive Digital Strategy

1) Build your purchaser personas.

For any marketing strategy — offline or online — you need to know who youare marketing to. The best digital marketing strategies are built around detailed purchaser personas, and your first step is to create them.( Need assist? Start here with our free purchaser persona kit .~ ATAGEND)

Buyer personas represent your ideal client( s) and can be created by researching, surveying, and interviewing your businessas target audience. Itas important to note that this information should be based upon real data wherever possible, as making assumptions about your audience can cause your marketing strategy to take the incorrect direction.

To get a rounded picture of your persona, your research pool should include a mixture of clients, prospects, and people outside your contacts database who align with your target audience.

But what kind of information should you gather for your own buyer persona( s) to inform your digital marketing strategy? That depends on your business, and is likely to vary depending on whether youare B2B or B2C, or whether your product is high cost or low cost. Here are some starting points, but youall wishes to fine-tune them, depending on your particular business.

Quantitative( or Demographic) Information

Location. You can use web analytics tools like Google Analytics to easily identify what location your website traffic is coming from. You can use web analytics tools like Google Analytics to easily identify what location your website traffic is coming from. Age. Depending on your business, this may or may not be relevant. Itas best to gathering this data by identifying trends in your existing prospect and customer database. Depending on your business, this may or may not be relevant. Itas best to gathering this data by identifying trends in your existing prospect and customer database. Income. Itas best to gather sensitive datum like personal income in persona research interviews, as people might be unwilling to share it via online forms. Itas best to gather sensitive datum like personal income in persona research interviews, as people might be unwilling to share it via on-line form. Job Title. This is something you can get a rough idea of from your existing customer base, and is most relevant for B2B companies. Goals. Depending on the need your product or service was created to serve, you might already have a good idea of what objectives your persona is looking to achieve. However, itas best to cement your assumptions by speaking to clients, as well as internal sales and customer service representatives. Depending on the need your product or service was created to serve, you might already have a good idea of what goals your persona is looking to achieve. However, itas best to cement your hypothesis by speaking to customers, as well as internal marketings and customer service representatives. Challenges. Again, speak to clients, sales and customer service representatives to get an idea of the common problems your audience faces. Again, speak to customers, sales and customer service representatives to get an idea of the common problems your audience faces. Pastimes and interests. Speak to customers and people who align with your target audience. If youare a style brand, for example, itas helpful to know if large segments of your audience are also interested in fitness and well-being, as that can help inform your future content creation and partnerships. Speak to customers and people who align with your target audience. If youare a fashion brand, for example, itas helpful to know if large segments of your audience are also interested in fitness and well-being, as that can help inform your future content creation and partnerships. Priorities. Speak to customers and people who align with your target audience to be informed about whatas most important to them in relation to your business. For example, if youare a B2B software company, knowing that your audience values customer support over a competitive price point is very valuable datum. Title Format Goal Promotional channels Why youare creating it( e.g ., “Marketing Molly fights to find is high time to plan her blog content, so weare creating a template editorial calendar”) Priority level( to help you decide whatas going to give you the most “bang for your buck”) Clear profile( s) of your purchaser persona( s) One or more marketing-specific goals An inventory of your existing owned, earned, and paid media An audit of your existing owned, earned, and paid media An owned content creation scheme or wish list

Leave a Reply

Your email address will not be published. Required fields are marked *